# eyecandylab

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eyecandylab

- Industry: Software
- Headquarters: Munich, Germany
- Website: www.eyecandylab.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Aug 21, 2019)
- Investors on record: 2

## About

eyecandylab GmbH offers innovative augmented reality (AR) solutions that enhance both television and streaming experiences, focusing on interactive user engagement and e-commerce conversion across platforms.Founded in 2017, eyecandylab GmbH is based in Munich, Germany, and specializes in augmented reality solutions. The company was co-founded by Sascha Ahmann and Tom Orzikowski, with Robin Moser serving as CEO. eyecandylab completed a Seed funding round in August 2019, raising EUR 1.5 million led by Band of Angels and including LG Technology Ventures among its investors. The company has not undergone any notable pivots or changes in business strategy since its inception.eyecandylab specializes in augmented reality (AR) solutions that enhance television and streaming experiences, focusing on user engagement and e-commerce conversion. Their core offerings include AR-enhanced streaming content, immersive sports viewing experiences, and direct-to-consumer home shopping programs. The company has collaborated with major players in the telecommunications and media industries, such as global telco operators and prominent brands like Google, Red Bull, and Verizon, to create unique viewing experiences. Notable projects include the world's first AR-enhanced music video in partnership with Capitol Records and an innovative AR home shopping broadcast in South Korea, which serves consumers through four of the country’s largest television channels. eyecandylab’s products are primarily marketed in Europe and North America, targeting media companies, telco operators, and retail sectors that seek to leverage AR technology for improved customer engagement.eyecandylab generates revenue through strategic partnerships and collaborations with media companies and telecommunications providers. Their B2B agreements allow partners to integrate eyecandylab's AR solutions into their platforms, often involving subscription models for ongoing access to their software development kits (SDKs) or project-based collaborations to create bespoke AR experiences. While specific pricing details for individual products or services are not disclosed, the company's flagship offerings suggest a revenue model that includes both direct service fees and potential revenue-sharing agreements with partners in the media and telecommunications sectors.In August 2019, eyecandylab GmbH raised EUR 1.5 million in Seed funding, led by Band of Angels, to support its future growth initiatives. The company plans to expand its product line with new AR solutions tailored for enhanced user interactions in streaming services. eyecandylab aims to enter new geographic markets, particularly targeting expansion into Asia by the end of 2023, to tap into the growing demand for AR in the region. The recent funding will be utilized to develop these upcoming products and facilitate market entry strategies.

## Funding rounds

- Seed, Aug 21, 2019, $1.7M — Band of Angels, LG Technology Ventures

## Investors

- Band of Angels (https://capitalatlas.ai/funds/band-of-angels) — Seed
- LG Technology Ventures (https://capitalatlas.ai/funds/lg-technology-ventures) — Seed