# Eye-Fi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eye-fi

- Industry: Internet
- Headquarters: Mountain View, US
- Website: www.eye.fi
- Total disclosed funding: $44M
- Latest round: Series D (Feb 29, 2012)
- Investors on record: 6

## About

Eye-Fi specializes in innovative contact lens solutions, providing an alternative to traditional eyeglasses through a diverse range of products including both standard and cosmetic lenses that enhance comfort and aesthetics.Eye-Fi operates as a company focused on the production and distribution of contact lenses, with its headquarters located in Mountain View, US. The company was acquired by Ricoh Innovations, Inc. in June 2016; financial terms were not disclosed. The founder's history is not detailed in the available information. Eye-Fi has successfully completed six deals, with its most recent funding round being Series D, raising USD 4.80 mn, bringing the total amount raised to USD 4.80 mn and a current valuation of USD 114.96 mn.Eye-Fi specializes in the production and distribution of contact lenses, which serve as an alternative to traditional eyeglasses. Their core product offerings include both standard and cosmetic contact lenses, catering to a diverse clientele seeking enhanced aesthetics, comfort, and functional benefits. The lenses are designed to address common issues faced by eyeglass wearers, such as fogging in humid conditions and compatibility with various outdoor activities, including sports and recreational use. Additionally, Eye-Fi provides colored contact lenses that allow users to modify their eye appearance, adding depth or vibrancy to their natural eye color or serving as a costume accessory for themed events. The products are marketed to a wide range of consumers across multiple geographic markets, including urban and suburban areas where the demand for contact lenses is higher due to lifestyle preferences.Eye-Fi generates revenue primarily through the direct sale of contact lenses to consumers, alongside potential partnerships with retailers and optical clinics. The company has structured its transactions around direct-to-consumer sales, where customers can purchase lenses individually or in bulk through subscription plans. Pricing models vary based on the type of lens, with specific tiers for standard prescription lenses versus cosmetic options. This transactional model allows flexibility for consumers, catering to both everyday users and those looking to purchase lenses for special occasions. While specific pricing structures and revenue figures are not disclosed, the emphasis on both functionality and aesthetics in their product offerings aligns with consumer trends in the optical market.Eye-Fi aims to expand its product offerings with upcoming launches in the cosmetic lens segment, though specific release dates are not provided. The company is focused on expanding into new markets, particularly in regions with growing demand for contact lenses. Recent funding from the Series D round will be utilized to support these initiatives, including enhancing product development and marketing efforts. The strategic acquisition by Ricoh Innovations, Inc. is expected to bolster Eye-Fi's capabilities and open new avenues for growth.

## Funding rounds

- Series D, Feb 29, 2012, $20M — Shasta Ventures, Opus Capital Ventures, NTT DOCOMO, TransLink Capital
- Series C, Oct 19, 2009, $7.4M — Shasta Ventures, Opus Capital Ventures, TransLink Capital, DOCOMO Innovations
- Series B, Aug 6, 2008, $11M — LMS Capital, Shasta Ventures, Opus Capital Ventures, TransLink Capital
- Series A, Jun 11, 2007, $5.5M — Shasta Ventures, Opus Capital Ventures

## Investors

- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series A, Series B, Series C, Series D
- Opus Capital Ventures (https://capitalatlas.ai/funds/opus-capital-ventures) — Series A, Series B, Series C, Series D
- LMS Capital (https://capitalatlas.ai/funds/lms-capital) — Series B
- TransLink Capital (https://capitalatlas.ai/funds/translink-capital) — Series B, Series C, Series D
- DOCOMO Innovations (https://capitalatlas.ai/funds/docomo-innovations) — Series C
- NTT DOCOMO — Series D