# Extreme Reach

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/extreme-reach

- Industry: Marketing/Advertising
- Headquarters: Dedham, US
- Website: www.extremereach.com
- Total disclosed funding: $9.6M
- Latest round: Series B (Jun 23, 2010)
- Investors on record: 3

## About

Extreme Reach, Inc. provides a comprehensive creative technology platform that streamlines and enhances the creative lifecycle for brands, agencies, studios, and publishers through an AI-powered centralized system.Founded in 2008, Extreme Reach, Inc. is headquartered in Dedham, US and operates a creative technology platform that serves the advertising, entertainment, and publishing sectors. The company's CEO is Louisa Wong. In September 2022, Gamut Capital Management agreed to acquire Extreme Reach, Inc. from its previous investors, which included Greycroft Partners and Carlyle Group. The latest funding round raised USD 49.00 mn, bringing the total amount raised to USD 49.00 mn, with a total of 13 deals since inception.Extreme Reach offers a robust creative technology platform that optimizes the entire creative lifecycle for its clients. It features an AI-powered centralized system for asset management, rights management, omnichannel distribution, and analytics. Key capabilities include a centralized asset library, global rights management, and advanced metadata tagging. The platform supports a wide array of clients, including major brands and agencies, and facilitates distribution to over 50,000 media endpoints globally, in more than 140 countries, addressing critical needs such as production efficiency and compliance.Extreme Reach operates on a subscription-based revenue model, allowing clients access to a suite of tailored creative management tools. Clients typically engage in long-term partnerships, utilizing the platform for comprehensive solutions in asset management and creative distribution. Revenue is generated through service fees linked to specific tools, including production payroll management, enabling efficient workflows and compliance for agencies and brands.In September 2022, the acquisition by Gamut Capital Management is expected to support Extreme Reach, Inc. in advancing its growth strategy. The company plans to expand its product offerings and enhance its market presence. As part of its future initiatives, Extreme Reach aims to develop additional features on its platform and expand into new geographic markets, although specific regions and timelines have not been disclosed.

## Funding rounds

- Series B, Jun 23, 2010, $7M — LRVHealth, Village Ventures, Greycroft
- Series A, Jan 22, 2009, $1.5M — LRVHealth, Village Ventures
- Series A, Jan 3, 2009, $1.1M — Greycroft

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A, Series B
- LRVHealth (https://capitalatlas.ai/funds/lrvhealth) — Series A, Series B
- Village Ventures (https://capitalatlas.ai/funds/village-ventures) — Series A, Series B