# Extole

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/extole

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.extole.com
- Total disclosed funding: $35M
- Latest round: Series C (Dec 8, 2014)
- Investors on record: 5

## About

Extole is a customer engagement platform that empowers businesses to drive growth through personalized referral and engagement strategies, enhancing customer loyalty and performance metrics.Extole, founded in 2007 and headquartered in San Francisco, US, provides a customer engagement platform that specializes in referral marketing solutions. The company has undergone various strategic initiatives to enhance its offerings. In December 2014, Extole raised USD 14.05 mn in Series C funding led by Scale Venture Partners, with participation from Norwest Venture Partners, Redpoint Ventures, Shasta Ventures, and Trident Capital, bringing the total amount raised to USD 14.05 mn and a current valuation of USD 49.29 mn. Matthew Roche serves as the CEO.Extole offers a comprehensive customer engagement platform designed to facilitate customer-led growth through referral and engagement programs. The platform enables businesses to create, launch, and manage personalized referral campaigns that connect enterprise data with customer events, thereby enhancing personalization, rewards, and performance analytics. Key features include the Flow Builder for program design, the Reward Bank for managing incentives, and various acquisition and retention programs such as refer-a-friend initiatives and employee ambassador programs. Targeted at a diverse clientele that includes banks, credit unions, consumer fintech companies, telecoms, and retail sectors, Extole serves businesses primarily in North America and has established its presence in international markets as well. The platform is utilized by leading consumer marketers and product teams looking to optimize their referral strategies and enhance customer engagement across multiple channels.Extole generates revenue through a subscription-based model, offering various pricing plans tailored to the needs of their enterprise clients. Clients typically enter into annual contracts for access to the platform, which includes features such as referral program management and analytics tools. Transactions between Extole and its clients focus on B2B engagements, where companies leverage the platform to implement customer engagement strategies that drive growth. Specific offerings, including flagship products like the Customer Engagement Platform, contribute to the company’s revenue by providing valuable services that enhance marketing effectiveness and customer relationships. Pricing structures are designed to accommodate the varying scales and requirements of different organizations, ensuring that clients can adopt and benefit from the platform's capabilities seamlessly.Extole plans to utilize its recent funding to enhance its product offerings and expand into new markets. The company is currently designing new features to be released in the upcoming fiscal year aimed at improving user experience and engagement. Additionally, Extole aims to expand its presence in international markets, particularly targeting Europe and Asia by the end of 2025. The recent Series C funding, raised in December 2014, will support these initiatives, allowing Extole to invest in product development and market research.

## Funding rounds

- Series C, Dec 8, 2014, $14M — Redpoint Ventures, Trident Capital, Norwest Venture Partners, Shasta Ventures, Scale Venture Partners
- Series C, Feb 8, 2012, $10M — Redpoint Ventures, Trident Capital, Norwest Venture Partners, Shasta Ventures
- Series B, Sep 28, 2010, $6.1M — Redpoint Ventures, Trident Capital, Norwest Venture Partners, Shasta Ventures
- Series A, Sep 1, 2010, $3.4M — Redpoint Ventures, Trident Capital, Norwest Venture Partners
- Series A, Mar 4, 2010, $1.6M — Norwest Venture Partners

## Investors

- Norwest Venture Partners (https://capitalatlas.ai/funds/norwest-venture-partners) — Series A, Series B, Series C
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B, Series C
- Trident Capital (https://capitalatlas.ai/funds/trident-capital) — Series A, Series B, Series C
- Shasta Ventures (https://capitalatlas.ai/funds/shasta-ventures) — Series B, Series C
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series C