# Expresion en Software, S.A. de C.V.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/expresion-en-software-s-a-de-c-v

- Industry: Software
- Headquarters: San Luis Potosi, Mexico
- Website: www.facturama.mx
- Total disclosed funding: $0.2M
- Latest round: Seed (Jul 11, 2017)
- Investors on record: 1

## About

Expresion en Software, S.A. de C.V. specializes in electronic invoicing solutions, offering innovative software that streamlines the creation and management of digital invoices for small and medium-sized enterprises across Latin America.Founded in 2012 and headquartered in San Luis Potosi, Mexico, Expresion en Software, S.A. de C.V. provides electronic invoicing services. The company has undergone strategic development, culminating in its acquisition by FreshBooks, Inc. in September 2020 from NXTP Ventures for an undisclosed amount. The company was founded and is led by Humberto Ramirez, who has a history of entrepreneurial ventures.Facturama's core offerings center around its innovative electronic invoicing software, designed to facilitate the generation of Comprobantes Fiscales Digitales por Internet (CFDI). This platform functions without the need for software downloads or extensive accounting knowledge, making it accessible for small and medium-sized enterprises (SMEs) and startups. The service allows users to create, receive, and manage electronic invoices quickly and securely, with features including API integration for mass invoicing, automated payroll receipt generation, and the ability to convert quotes into invoices seamlessly. Facturama's clientele consists of over 50,000 businesses, primarily in Latin American markets, utilizing the platform's capabilities to streamline their financial operations, ensuring compliance with local fiscal regulations. The service is structured to cater to various industries and business sizes, simplifying the invoicing process and enhancing fiscal management for its diverse customer base.Facturama generates revenue through a structured pricing model that includes flexible subscription plans tailored to the volume of electronic invoicing needed by clients. The company offers initial promotional plans allowing new customers to test the platform with a limited number of invoices free of charge, fostering user engagement and retention before transitioning to a paid model. Transactions typically occur in a direct-to-consumer format, where businesses subscribe to the service based on their invoicing needs. The platform includes various features like mass invoicing and integrations with third-party applications, enhancing its value proposition for users. Specific pricing tiers are established to accommodate different user requirements, ensuring that clients can select packages that align with their business operations while maximizing their invoicing efficiency.Following its acquisition by FreshBooks, Inc., in September 2020, Expresion en Software, S.A. de C.V. aims to enhance its offerings by expanding its electronic invoicing services across Mexico. The acquisition is intended to facilitate FreshBooks' expansion into the Mexican market, allowing for the introduction of new products tailored to regional needs. The recent funding will support these initiatives, enabling the company to invest in product development and market entry strategies.

## Funding rounds

- Seed, Jul 11, 2017, $0.2M — NXTP Ventures

## Investors

- NXTP Ventures (https://capitalatlas.ai/funds/nxtp-ventures) — Seed