# Exacting

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/exacting

- Industry: Consumer Products
- Headquarters: Shanghai, China
- Latest round: Angel (Dec 11, 2019)
- Investors on record: 2

## About

Based in Shanghai, China and established in 2019, Exacting is a cosmetic brand, specializing in the development of cosmetic skincare products. In December 2019, the company closed angel funding from new investors Chen Hai Capital, Zhong Shang Group and an unspecified investor. In August 2020, it launched 80 products. In September 2020, Exacting closed a pre-A funding from new investor Shanghai Kunyan Investment.

The company offers makeup products and skin care products. Its products are mainly targeted at middle-class and new middle-class female consumer users aged 25-45. Exacting has developed over 80 products.

## Funding rounds

- Angel, Dec 11, 2019 — Chen Hai Capital, Zhong Shang Group

## Investors

- Chen Hai Capital (https://capitalatlas.ai/funds/chen-hai-capital) — Angel
- Zhong Shang Group — Angel