# Ex Populus

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ex-populus

- Industry: Travel & Leisure
- Headquarters: San Francisco, US
- Website: www.expopulus.com
- Total disclosed funding: $3M
- Latest round: Seed (Oct 28, 2021)
- Investors on record: 9

## About

Ex Populus, Inc. is a technology company specializing in enhancing customer engagement through innovative digital tools tailored for event management, optimizing interactions at trade shows, conferences, and expos.Founded in 2019 in San Francisco, US, Ex Populus, Inc. focuses on delivering solutions for event management. The company experienced a pivotal growth phase with its latest Seed round in October 2021, raising USD 3 mn led by Animoca Brands Corporation Limited, alongside other investors. The company was established by Clement Wong, Soban Saqib, and Tobias Batton, with Batton serving as the CEO.Ex Populus is focused on providing innovative solutions designed to enhance customer engagement and optimize event experiences. The company’s core offerings include a suite of digital tools that facilitate seamless interaction between brands and their audiences at various events, including trade shows, conferences, and expos. These tools address challenges such as attendee engagement, lead generation, and data analytics, enabling businesses to maximize their return on investment during events. Ex Populus serves a diverse clientele, including large multinational corporations and small businesses across industries like technology, healthcare, and consumer goods, operating in geographical markets spanning North America, Europe, and Asia-Pacific.The revenue model for Ex Populus is structured around a combination of subscription services and direct sales of their event management solutions. Clients typically engage through annual subscription agreements providing access to their platform, alongside tailored services for specific events. These agreements may include various pricing tiers based on event scale and features utilized. Ex Populus's flagship products enhance the effectiveness of client events, with pricing structures accommodating both small and large-scale operational needs. Transactions are characterized by direct-to-consumer relationships, ensuring personalized service and support throughout the client engagement lifecycle.In October 2021, Ex Populus, Inc. raised USD 3 mn in Seed funding, with plans to leverage these funds to expand and develop a dynamic gaming community and ecosystem, contributing to the building of the metaverse. The company aims to introduce new products designed to enhance its offerings in the event management sector, with targeted expansion into new markets across North America and Asia-Pacific by early 2023.

## Funding rounds

- Seed, Oct 28, 2021, $3M — CMS, Animoca Brands Corporation Limited, Outlier Ventures, Polybius Capital, ENJIN Inc., Evernew Capital, Zipmex Pte. Ltd., Infinity Ventures, Decision Tree Venture

## Investors

- CMS — Seed
- Animoca Brands Corporation Limited — Seed
- Outlier Ventures — Seed
- Polybius Capital — Seed
- ENJIN Inc. — Seed
- Evernew Capital (https://capitalatlas.ai/funds/evernew-capital) — Seed
- Zipmex Pte. Ltd. — Seed
- Infinity Ventures (https://capitalatlas.ai/funds/infinity-ventures) — Seed
- Decision Tree Venture (https://capitalatlas.ai/funds/decision-tree-venture) — Seed