# EVRYTHNG

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/evrythng

- Industry: Software
- Headquarters: London, UK
- Total disclosed funding: $56M
- Latest round: Series B (Apr 1, 2017)
- Investors on record: 11

## About

Founded in 2011 by Andy Hobsbawm, Dominique Guinard, Niall Murphy, and Vlad Trifa, and based in London, UK, EVRYTHNG Limited operates a software-as-a-service platform that connects products to the web and offers real-time tracking analytics services. In November 2021, Digimarc Corporation, a portfolio company of AVI Capital, Granite Ventures, Thomson Reuters Corporation, agreed to acquire EVRYTHNG Limited. The deal was later completed in January 2022.

The EVRYTHNG Product Cloud is a platform designed for consumer product brands to enhance their business operations through real-time data management and insights. The platform aggregates data from across the product lifecycle, providing item-level intelligence and analytics. It supports various industries, including consumer packaged goods, apparel, and beauty, by facilitating sustainable and secure supply chains. Additionally, the platform transforms products into digital media channels, enabling brands to engage directly with consumers.

## Funding rounds

- Series B, Apr 1, 2017, $14M — Fernbrook
- Series B, Feb 14, 2017, $25M — Cisco Systems, Dawn Capital, Atomico, Samsung Venture Investment, Bloc Ventures, Sway Capital, Advance Venture Partners, BHLP, Generation Ventures
- Series A, Jun 10, 2015, $7.5M — Cisco Systems, Dawn Capital, Atomico, Samsung Venture Investment, BHLP
- Series A, Jan 27, 2014, $7M — Cisco Systems, Dawn Capital, Atomico, BHLP
- Seed, Oct 31, 2012, $1M — Atomico
- Angel, Nov 1, 2011, $2M — Atomico, Saatchinvest

## Investors

- Atomico (https://capitalatlas.ai/funds/atomico) — Angel, Seed, Series A, Series B
- Saatchinvest — Angel
- Cisco Systems — Series A, Series B
- Dawn Capital (https://capitalatlas.ai/funds/dawn-capital) — Series A, Series B
- BHLP — Series A, Series B
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series A, Series B
- Bloc Ventures (https://capitalatlas.ai/funds/bloc-ventures) — Series B
- Sway Capital (https://capitalatlas.ai/funds/sway-capital) — Series B
- Advance Venture Partners (https://capitalatlas.ai/funds/advance-venture-partners) — Series B
- Generation Ventures — Series B
- Fernbrook (https://capitalatlas.ai/funds/fernbrook) — Series B