# Evidon

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/evidon

- Industry: Software
- Headquarters: New York, US
- Website: www.ghostery.com
- Latest round: Seed (Jan 1, 2009)
- Investors on record: 1

## About

Evidon specializes in privacy solutions, primarily through its flagship Ghostery product, which enhances online security by blocking trackers and ads, ensuring a safer browsing experience for users.Founded in 2009 by Colin Omalley in New York, US, Evidon focuses on privacy technology solutions. In August 2017, it was acquired by CrownPeak, a portfolio company of K1 Investment Management, which aimed to enhance digital governance offerings and expand its customer base.Ghostery primarily offers a suite of privacy-focused applications designed to enhance user online security and browsing experience. Their flagship product, the Ghostery Tracker & Ad Blocker Extension, is designed to block ads, prevent the collection of personal data through trackers, and eliminate intrusive pop-ups across various web browsers. Additionally, Ghostery provides a Private Search Engine that offers ad-free, impartial search results while integrating tracker identification features that alert users to potential tracking before visiting a site. The company's tools are compatible with multiple browsers, including Chrome, Firefox, Safari, Opera, and Edge, allowing users worldwide to benefit from these privacy solutions. Ghostery services a diverse customer base that includes individual consumers concerned about their online privacy, as well as organizations seeking to ensure data protection for their users. The product suite is marketed globally, with a notable presence in North America, Europe, and Asia-Pacific regions.Ghostery generates revenue through a combination of partnerships and direct-to-consumer transactions. The company operates on a freemium model, where basic functionalities are available for free, while advanced features require a subscription or one-time purchase. Revenue streams include premium subscription plans for enhanced features within their Tracker & Ad Blocker Extension or Private Search functionalities, providing users access to additional privacy tools and customizations to enhance their overall experience. Additionally, partnerships with organizations like WhoTracks.Me strengthen Ghostery's service offerings, further integrating tracking protection with their privacy suite, aimed at attracting a broad user base while promoting ongoing privacy education and community contributions.Following the acquisition of Evidon by CrownPeak in August 2017, the company plans to leverage its resources to expand its digital governance solutions, aiming to double its customer list to over 500 enterprise clients. The recent funding of USD 9.50 mn will support these growth initiatives, focusing on enhancing existing products and potentially launching new privacy solutions tailored to emerging market demands.

## Funding rounds

- Seed, Jan 1, 2009 — Warburg Pincus

## Investors

- Warburg Pincus (https://capitalatlas.ai/funds/warburg-pincus) — Seed