# Evertrue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/evertrue

- Industry: Internet
- Headquarters: Boston, US
- Website: www.evertrue.com
- Total disclosed funding: $5.3M
- Latest round: Series A (Mar 21, 2013)
- Investors on record: 3

## About

Evertrue LLC, based in the US, provides advanced donor management and fundraising software aimed at optimizing fundraising efforts for nonprofit organizations and educational institutions.Founded in 2010 in Boston, US, Evertrue LLC specializes in donor management solutions. The company has undergone strategic pivots to enhance its offerings in the nonprofit sector. The firm was co-founded by Brent Grinna, who has a background in technology and nonprofit fundraising. Evertrue has secured a total of USD 6.00 mn in funding, with its latest round led by University Ventures, alongside participation from Bain Capital.EverTrue specializes in donor management and fundraising software designed to enhance the efficiency of fundraising efforts for organizations, particularly in the nonprofit sector. Their core product offerings include a comprehensive donor experience platform that empowers fundraisers to build and maintain personal relationships with donors at scale. This platform facilitates automatic alerts, trip planning, and streamlined management of reports and proposals, ultimately addressing the challenges faced by advancement professionals in securing donations from high-net-worth individuals. EverTrue's solutions are tailored for a diverse client base that includes educational institutions, nonprofit organizations, and advancement shops, serving primarily the North American market, with a focus on enhancing alumni engagement and donor stewardship.EverTrue generates revenue through a subscription-based model, providing its software services to clients in the nonprofit sector. Clients typically enter into agreements that allow them to access the donor management platform, which includes features such as donor tracking, engagement analytics, and campaign management tools. Revenue is largely derived from recurring subscriptions that may vary based on the level of service and features chosen by the client. The firm’s flagship offerings cater specifically to advancement professionals, with pricing structures that correspond to the complexity and size of the client’s fundraising needs. By facilitating a direct to consumer relationship with nonprofit organizations, EverTrue effectively supports their clients in achieving their fundraising goals through innovative technology solutions.Evertrue plans to leverage its recent funding to enhance its product offerings and expand its market reach. The company has outlined strategies for developing new features within its donor management platform and aims to introduce these updates in the upcoming fiscal year. Additionally, Evertrue is looking to enter new geographic regions, particularly focusing on expanding its presence in Europe and Asia by 2025. This expansion will be supported by the USD 6.00 mn raised in its latest funding round, which will be allocated towards product development and marketing initiatives.

## Funding rounds

- Series A, Mar 21, 2013, $5.3M — Bain Capital, Boston Seed Capital
- Seed, Jun 15, 2011 — Techstars

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Series A
- Boston Seed Capital (https://capitalatlas.ai/funds/boston-seed-capital) — Series A