# Even Financial

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/even-financial

- Industry: Financial Services
- Headquarters: New York, US
- Website: www.evenfinancial.com
- Total disclosed funding: $49M
- Latest round: Series B (Dec 31, 2019)
- Investors on record: 15

## About

Even Financial, Inc. is a financial technology company that specializes in matching consumers with tailored financial products through its advanced recommendation engine, enhancing user experience across the financial services sector.Founded in 2014 and headquartered in New York, US, Even Financial, Inc. operates a platform that connects consumers with financial products. The company was acquired on December 16, 2021, by MoneyLion, Inc. for a total consideration of USD 360.00 mn, comprising USD 15.00 mn in cash and USD 345.00 mn in shares. The acquisition aimed to integrate Even's technology into MoneyLion's broader offerings. The CEO, Phillip Rosen, has been instrumental in leading the company through its operational strategy and growth.Engine by MoneyLion provides a comprehensive platform that enhances precision in matching and personalizing financial services. Its core offering includes a search, comparison, and recommendation engine that aggregates numerous financial products to create a tailored marketplace for consumers. The platform caters to over 1,300 partners, allowing them to enhance their financial product offerings and improve user engagement through data-driven insights and analytics within North America.Engine generates revenue by facilitating transactions between consumers and financial service providers. The B2B model allows partners to integrate the Engine’s solutions into their platforms, which drives customer acquisition and improves engagement rates. Revenue is derived from these collaborations, leveraging performance metrics from consumer interactions to maximize returns for partners.Following its acquisition by MoneyLion, Inc., Even Financial plans to leverage the recent funding of USD 360.00 mn to expand its product offerings and enhance its platform capabilities. The company is focusing on developing new products aimed at optimizing financial services for consumers. Moreover, it is positioned to explore new markets, particularly targeting regions beyond North America, although specific regions and timelines for these expansions have yet to be detailed. The recent investment is expected to support these strategic initiatives, aiming for a stronger market presence and improved consumer engagement.

## Funding rounds

- Series B, Dec 31, 2019, $27M — Canaan Partners, F-Prime Capital, Goldman Sachs Asset Management, GreatPoint Ventures, LendingClub Corporation, American Express Ventures, Citi Ventures, MassMutual Ventures
- Series A, Aug 7, 2018, $19M — Canaan Partners, F-Prime Capital, Goldman Sachs Asset Management, Lerer Hippeau Ventures, GreatPoint Ventures
- Seed, Mar 6, 2015, $2.8M — Canaan Partners, F-Prime Capital, Lerer Hippeau Ventures, Social Leverage Capital, Brooklyn Bridge Ventures, Conversion Capital, 555 Capital, ValueStream Labs, AAF Management

## Investors

- Canaan Partners (https://capitalatlas.ai/funds/canaan-partners) — Seed, Series A, Series B
- F-Prime Capital (https://capitalatlas.ai/funds/f-prime-capital) — Seed, Series A, Series B
- Lerer Hippeau Ventures — Seed, Series A
- Social Leverage Capital (https://capitalatlas.ai/funds/social-leverage-capital) — Seed
- Brooklyn Bridge Ventures (https://capitalatlas.ai/funds/brooklyn-bridge-ventures) — Seed
- Conversion Capital (https://capitalatlas.ai/funds/conversion-capital) — Seed
- 555 Capital — Seed
- ValueStream Labs — Seed
- AAF Management (https://capitalatlas.ai/funds/aaf-management) — Seed
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series A, Series B
- GreatPoint Ventures (https://capitalatlas.ai/funds/greatpoint-ventures) — Series A, Series B
- LendingClub Corporation — Series B
- American Express Ventures (https://capitalatlas.ai/funds/american-express-ventures) — Series B
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series B
- MassMutual Ventures (https://capitalatlas.ai/funds/massmutual-ventures) — Series B