# Eurekster

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eurekster

- Industry: Internet
- Headquarters: San Francisco, US
- Website: www.eurekster.com
- Total disclosed funding: $3M
- Latest round: Series B (Feb 20, 2007)
- Investors on record: 2

## About

Eurekster, Inc. specializes in innovative search and advertising solutions, providing enhanced online visibility for brands through personalized content and targeted marketing strategies.Eurekster, Inc. was founded in 2004 and operates from its headquarters in San Francisco, US. The company focuses on providing unique search and advertising technologies. It has successfully completed 2 funding deals, with the most recent being a Series B round in February 2007, raising USD 2.97 million from lead investors Technology Venture Partners (Australia) and Transcosmos Investment & Business Development. The total amount raised by the company is USD 2.97 million, with a current valuation of USD 12.72 million.Eurekster offers a diverse range of advertising solutions that connect brands to their target audiences across digital platforms. Their core products include search advertising, native advertising, contextual advertising, video advertising, and email marketing. These services cater to the needs of advertisers and publishers alike, focusing on delivering relevant content while maximizing user engagement. By utilizing first-party data, Eurekster enhances its targeting capabilities, allowing advertisers to deliver tailored messages to the appropriate audience. Their client base includes national advertisers, local businesses, affiliate marketers, media buyers, and advertising agencies predominantly in the United States, utilizing innovative technologies such as the Yield product for effective targeting outside of social media platforms.Eurekster generates revenue through a performance-based advertising model, where advertisers compensate based on the efficacy of their ads through the platform. This includes metrics like clicks, impressions, or conversions to quantify billing amounts. Their proprietary digital marketing services enable clients to implement direct-to-consumer advertising strategies, enhancing return on investment through specialized targeting. While specific pricing plans are undisclosed, Eurekster's revenue model emphasizes measurable returns on advertising investments, fostering long-term client relationships and satisfaction.Eurekster plans to leverage recent funding from its Series B financing round in February 2007 to enhance its product offerings and expand into new markets. The focus will include developing innovative advertising solutions tailored for emerging technologies and exploring opportunities in international markets, particularly in regions with growing digital advertising demands. The company aims to implement these initiatives by 2008, utilizing the raised USD 2.97 million to support research and development efforts.

## Funding rounds

- Series B, Feb 20, 2007, $3M — Transcosmos Investment & Business Development, Technology Venture Partners (Australia)

## Investors

- Transcosmos Investment & Business Development — Series B
- Technology Venture Partners (Australia) (https://capitalatlas.ai/funds/technology-venture-partners-australia) — Series B