# Ettitude Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ettitude-holdings

- Industry: Retail
- Headquarters: Los Angeles, US
- Website: www.ettitude.com
- Total disclosed funding: $1.6M
- Latest round: Seed (May 12, 2020)
- Investors on record: 2

## About

Ettitude Holdings, Inc. is a company focused on sustainable luxury home textiles, offering a range of eco-friendly bedding and bath products crafted from its proprietary CleanBamboo® fabric, aimed at enhancing sleep quality and comfort.Founded in 2014 and headquartered in Los Angeles, US, Ettitude specializes in sustainable home textiles made from CleanBamboo® fabric. The company was co-founded by Phoebe Yu and Kat Dey, with Phoebe Yu currently serving as CEO. In May 2020, Ettitude raised USD 1.6 mn in Seed funding from Drumbeat Ventures and TA Ventures, bringing its total amount raised to USD 1.6 mn.Ettitude specializes in luxury sustainable home textiles, primarily offering bedding, bath, and home products made from its proprietary CleanBamboo® fabric. Their products, such as sheet sets, duvet covers, bath towels, and throw blankets, emphasize comfort, breathability, and eco-friendliness, targeting environmentally conscious consumers across the US, Canada, Europe, and select regions in the Middle East.Ettitude generates revenue through direct-to-consumer sales of luxury bedding and bath products, with flagship items like the Signature Bamboo Sheet Set and Vegan Cashmere Throw Blanket priced at premium levels. Their e-commerce platform allows customers to purchase products and utilize promotional codes for discounts, reflecting a pricing strategy that appeals to both individual consumers and gift buyers.Following the recent Seed funding round in May 2020, Ettitude plans to utilize the capital to develop new product lines and expand its market presence. The company is designing upcoming products that align with its sustainability ethos, with plans to enter additional international markets, including broader expansions in Europe and the Middle East by 2022.

## Funding rounds

- Seed, May 12, 2020, $1.6M — TA Ventures, Drumbeat Ventures

## Investors

- TA Ventures (https://capitalatlas.ai/funds/ta-ventures) — Seed
- Drumbeat Ventures (https://capitalatlas.ai/funds/drumbeat-ventures) — Seed