# etmana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/etmana

- Industry: Retail
- Headquarters: Cairo, Egypt
- Website: www.etmana.com/
- Total disclosed funding: $0.2M
- Latest round: Seed (Nov 21, 2024)
- Investors on record: 1

## About

Etmana is an online shopping platform based in Egypt, specializing in a diverse range of fashion products, including apparel, accessories, and footwear, aimed at fashion-conscious consumers.Etmana operates primarily as an online retailer offering fashion products to consumers in Egypt. The company has successfully completed 1 deal as of November 2024, raising USD 180,001 in Seed funding from Orbit Startups. The company is headquartered in Cairo, Egypt, and was founded by individuals with a background in e-commerce, although specific details on the founder's previous ventures are not available.Etmana Online Shopping Egypt specializes in a diverse range of fashion products, catering to various consumer needs and trends. The company offers a broad selection of apparel, accessories, and footwear, primarily targeting fashion-conscious individuals seeking contemporary styles. These products are designed to address the demand for high-quality and trendy fashion items, appealing to a wide demographic that includes young adults and working professionals. The company's offerings are available through its online platform, which facilitates convenient access for customers across the Egyptian market and potentially extends to other regions in the Middle East and North Africa. The end-users benefit from a user-friendly shopping experience, enhanced by the company’s customer support and promotional campaigns.The revenue structure of Etmana Online Shopping Egypt is centered around direct-to-consumer sales, with transactions primarily conducted through its online platform. Customers browse the website, select products, and complete purchases using a variety of payment methods. The pricing strategy includes a range of products with prices varying from 150 EGP to 2800 EGP, depending on the item type and brand. Flagship products include popular fashion apparel and accessories that are consistently featured on the site, drawing attention to their quality and style. This transactional model allows for immediate revenue generation as consumers engage directly with the company's offerings, fostering a dynamic online retail environment.Etmana plans to leverage the recent Seed funding of USD 180,001 raised on November 21, 2024, to support its growth strategy. The company is focused on launching new product lines that cater to emerging fashion trends, with specific designs expected to be available by early 2025. Additionally, Etmana is exploring expansion into new geographic markets within the Middle East and North Africa, targeting countries such as Saudi Arabia and the UAE, with plans for market entry by the end of 2025.

## Funding rounds

- Seed, Nov 21, 2024, $0.2M — Orbit Ventures

## Investors

- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Seed