# ETIQ AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/etiq-ai

- Industry: Software
- Headquarters: London, UK
- Website: www.etiq.ai
- Total disclosed funding: $1.3M
- Latest round: Seed (Mar 28, 2025)
- Investors on record: 2

## About

Based in London, UK, and founded in 2019, ETIQ AI Limited offers machine learning-based solutions that tackle algorithmic bias and other ethical issues. The firm was founded by Iris Anson and Raluca Crisan. The firm offers ETIQ’s debias platform for scientists to transform and pre-process data, as well as ETIQ’s explore and explain platform for technical and commercial teams to sustain risks. In April 2025, ETIQ AI Limited raised EUR 900,000 in seed funding led by new investor GapMinder Venture Partners. The firm provides a cloud-based platform that analyses the data and models used by a company, identifying potential bias issues, and applying fixes to help mitigate that bias. The platform enables financial firms to deploy trusted AI applications within their organizations, providing real-time analytics, decision-making capabilities, and solutions to address bias. The company serves a diverse range of financial firms facing regulatory pressures for fair decision-making, and competitive pressures to maximize returns from customer data. The company generates revenue by selling service packs under three different categories depending on the needs of the clients. These categories include the core pack, which costs GBP 99 per month, the premium pack, which costs GBP 309, and the enterprise pack, which offers on-premises and private cloud deployments. The company will use the April 2025 funding to launch its new platform Data Science Copilot.

## Funding rounds

- Seed, Mar 28, 2025, $1M — GapMinder Venture Partners
- Seed, Nov 5, 2020, $0.3M — SFC Capital

## Investors

- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed
- GapMinder Venture Partners (https://capitalatlas.ai/funds/gapminder-venture-partners) — Seed