# Ethos Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ethos-technologies

- Industry: Insurance
- Headquarters: Austin, US
- Website: www.ethos.com/
- Total disclosed funding: $402M
- Latest round: Series D (Jul 21, 2021)
- Investors on record: 16

## About

Founded in 2016 and based in California, US, Ethos Technologies Inc. also known as Ethos Life Insurance Services, is an online platform that provides its users with insurance quotations and packages. The company was founded by its CEO Peter Colis and Lingke Wang. In January 2026, Ethos Technologies Inc. raised USD 199.5 million in an IPO, selling 10.5 million shares at USD 19 per share, within the expected USD 18-20 range, on the Nasdaq under the ticker symbol "LIFE", valuing the company at approximately USD 1.2 billion.

Ethos Life provides modern and ethical life insurance to its customers along with additional options such as same-day coverage. By using automated processes, machine learning, and leveraging extensive data, the company's insurance process is done with a click of a button and answering a few health questions instead of setting up medical exams and blood tests. Ethos also has agents to help customers in the insurance process and allows its users to tailor the policy to fit their budgets and has a wide range of coverage amounts to choose from. Ethos policies are issued and guaranteed by Legal & General America.

Ethos generates revenue by offering life insurance products through a tech-driven platform that streamlines applications and underwriting. It partners with carriers, earns commissions, and sells policies directly to consumers and agents.

## Funding rounds

- Series D, Jul 21, 2021, $100M — SB Investment Advisers
- Series D, Apr 30, 2021, $202M — Accel, Hong Shan, General Catalyst Partners, GV, Roc Nation, Glade Brook Capital Partners, Dreamers VC, FootPrint Coalition
- Series C, Jul 9, 2019, $60M — Accel, Hong Shan, GV, Goldman Sachs Asset Management
- Series B, Oct 11, 2018, $31M — Accel, Hong Shan, GV, Roc Nation, Arrive
- Series A, Apr 27, 2018, $8.6M — Hong Shan, Peterson Partners, Silicon Valley Bank, Stanford University, Roc Nation, Downey Ventures, The Durant Company

## Investors

- Hong Shan — Series A, Series B, Series C, Series D
- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Series A
- Silicon Valley Bank — Series A
- Stanford University — Series A
- Roc Nation — Series A, Series B, Series D
- Downey Ventures (https://capitalatlas.ai/funds/downey-ventures) — Series A
- The Durant Company (https://capitalatlas.ai/funds/the-durant-company) — Series A
- Accel (https://capitalatlas.ai/funds/accel) — Series B, Series C, Series D
- GV (https://capitalatlas.ai/funds/gv) — Series B, Series C, Series D
- Arrive (https://capitalatlas.ai/funds/arrive) — Series B
- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series C
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series D
- Glade Brook Capital Partners (https://capitalatlas.ai/funds/glade-brook-capital-partners) — Series D
- Dreamers VC (https://capitalatlas.ai/funds/dreamers-vc) — Series D
- FootPrint Coalition (https://capitalatlas.ai/funds/footprint-coalition) — Series D
- SB Investment Advisers (https://capitalatlas.ai/funds/sb-investment-advisers) — Series D