# ethology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ethology

- Industry: Marketing/Advertising
- Headquarters: Scottsdale, US
- Website: www.ethology.com
- Latest round: Series A (May 9, 2011)
- Investors on record: 1

## About

Ethology is a technology solutions provider focusing on operational efficiency through innovative software applications designed for various industries, enhancing communication and data management.Ethology was founded in 2010 in Scottsdale, US, and specializes in delivering technology solutions that enhance operational efficiency. The company has successfully completed 3 deals, with the most recent funding round occurring in April 2012, where it raised USD 1.2 mn from unspecified backers. Ethology is intended as an independent company with no public information regarding any parent or subsidiary relationships. The founder's history is not detailed, indicating a focus on the company's operational and financial activities rather than individual backgrounds.The company specializes in providing innovative technology solutions designed to enhance operational efficiency within various industries. Their core offerings include a suite of software applications and services that streamline processes, improve data management, and facilitate better communication among teams. These solutions are tailored to address specific challenges faced by end users, such as reducing downtime, optimizing resource allocation, and enhancing customer engagement. The products are primarily marketed to businesses in sectors such as manufacturing, logistics, and retail, with notable clients spanning both domestic and international markets, including North America and Europe. Released in recent years, these products have been adopted by a diverse client base that values reliability and scalability in their operational tools.The company's revenue model is structured around a subscription-based service, offering clients flexible pricing plans for their suite of software solutions. Clients typically engage in annual contracts, granting them access to the company's flagship products, which include advanced data analytics and project management tools. Transactions occur directly between the company and its clients, facilitating seamless upgrades and customer support services as needed. Revenue is generated through both direct-to-consumer sales and partnerships with resellers, ensuring wide distribution and accessibility of their offerings. The precise pricing structure is designed to cater to various business sizes, allowing for tailored solutions that meet the specific needs of each client while promoting long-term engagement and satisfaction.Ethology plans to leverage the USD 1.2 mn raised in April 2012 to support new product development and market expansion efforts. Upcoming product launches are aimed at enhancing their software suite, with specific release dates yet to be announced. The company intends to expand its market presence into Europe and Asia by 2015, focusing on adapting their offerings to meet the unique needs of businesses in these regions.

## Funding rounds

- Series A, May 9, 2011 — Sopris Venture Capital
- Series A, Aug 24, 2010 — Sopris Venture Capital

## Investors

- Sopris Venture Capital (https://capitalatlas.ai/funds/sopris-venture-capital) — Series A