# Ethicalsuperstore.com

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ethicalsuperstore-com

- Industry: Retail
- Headquarters: Gateshead, UK
- Website: www.ethicalsuperstore.com
- Total disclosed funding: $2.5M
- Latest round: Series C (Apr 4, 2008)
- Investors on record: 2

## About

Ethical Superstore is an online retailer specializing in a wide variety of ethical and eco-friendly products, including groceries, fashion, and personal care items designed for environmentally conscious consumers.Founded in 2006, Ethical Superstore operates from Gateshead, UK, offering a diverse range of ethical products. The company has engaged in three funding deals, with the latest being a Series C round in April 2008, raising GBP 975 thousand led by Northstar Ventures and Rathbone Greenbank Investments, bringing the total amount raised to GBP 0.98 mn and the current valuation to GBP 5.27 mn.Ethical Superstore specializes in a range of ethical and eco-friendly products, focusing on groceries, household goods, fashion, and personal care items. Their offerings include Fair Trade, organic, vegan, and plastic-free products, catering to individuals and businesses seeking sustainable options through an online platform primarily serving the UK and extending to eco-conscious consumers across Europe.In the most recent year, 2009, Ethical Superstore reported revenue of GBP 4,686,131.90. The company's revenue is generated through direct-to-consumer sales on their e-commerce platform, where transactions are made for various products that emphasize sustainability and social impact. Pricing strategies include standard costs for individual items and budget-friendly bulk purchases to encourage larger orders.Following the Series C financing in April 2008, Ethical Superstore plans to launch new products that align with their ethical standards, although specific release dates are not disclosed. The company aims to expand its reach into new markets across Europe by 2009, utilizing the funds from the latest round to support product development and market entry initiatives.

## Funding rounds

- Series C, Apr 4, 2008, $1.9M — Northstar Ventures, Rathbone Greenbank Investments
- Series B, Mar 22, 2007, $0.6M — Northstar Ventures

## Investors

- Northstar Ventures (https://capitalatlas.ai/funds/northstar-ventures) — Series B, Series C
- Rathbone Greenbank Investments — Series C