# Eternz Fashion Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eternz-fashion-private

- Industry: Retail
- Headquarters: Bangalore, India
- Website: www.eternz.com
- Total disclosed funding: $1.1M
- Latest round: Seed (Mar 20, 2024)
- Investors on record: 7

## About

Based in Bangalore, India, and founded in 2023 by CEO Arthi Ramalingam, Eternz Fashion Private Limited operates as a provider of an e-commerce platform that offers a digital marketplace for jewelry and accessories from various brands. In May 2024, Eternz Fashion Private Limited raised INR 96 million in pre-seed funding led by Kae Capital, with participation from Gemba Capital, Centre for Innovation, Incubation, and Entrepreneurship, TDV Partners, and Venture Lab.

The company provides a wide range of jewelry products, including earrings, rings, necklaces, bracelets, men's jewelry, toe rings, nose pins, mangalsutra, anklets, jewelry sets, pendansts, and coins from various brands, including Aaree, Advitya by Shreya, Angara, Avior Jewels, Ethinic Andaz, Kisna, KuberBox, and Madiha Jaipur. Additionally, the firm offers jewelry made from various metals, such as gold, silver, and sterling silver, offering options for different preferences and occasions.

The company generates revenue from the sale of its jewelry items through its e-commerce platform. Prices vary depending on the type of jewelry, including earrings, rings, bangles, metal types, and brands with varying preferences and budgets.

The company plans to use its proceeds from May 2024 funding to expand its presence across urban India and launch an offline retail store.

## Funding rounds

- Seed, Mar 20, 2024, $1.1M — Kae Capital, IIMA Ventures, Gemba Capital, TDV Partners, AL trust, VentureLab, Bowden Syndicates

## Investors

- Kae Capital (https://capitalatlas.ai/funds/kae-capital) — Seed
- IIMA Ventures (https://capitalatlas.ai/funds/iima-ventures) — Seed
- Gemba Capital (https://capitalatlas.ai/funds/gemba-capital) — Seed
- TDV Partners (https://capitalatlas.ai/funds/tdv-partners) — Seed
- AL trust — Seed
- VentureLab (https://capitalatlas.ai/funds/venturelab) — Seed
- Bowden Syndicates — Seed