# Etaily

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/etaily

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.etaily.com
- Total disclosed funding: $21M
- Latest round: Series A (Nov 17, 2023)
- Investors on record: 10

## About

Based in Singapore, and founded in 2020 by Alexander Friedhoff (CEO), The Etaily Group, trading under the name Etaily provides e-commerce solutions for retail industries. The company has around 1 million transactions and over 50,000 products available throughout the country as well as in neighboring countries such as Malaysia, Indonesia, and Singapore. Etaily maintains 20 brands across all online channels and has enabled more than ten offline stores to sell online. In July 2026, Etaily raised venture funding from Vynn Capital.

TPA Ventures Pte. Ltd. provides an e-commerce platform allowing retailers to market and sell their items online, as well as builds, manages, and scales the channels, content, and processes.

The company will use the July 2026 funding to expand its operations in Malaysia, Singapore, and other Southeast Asian markets and support brands growing across the region.

## Funding rounds

- Series A, Nov 17, 2023, $15M — ICCP Venture Partners, Pavilion Capital, SKS Ventures, Foxmont Capital Partners, JG Digital Equity Ventures, Magsaysay Shipping & Logistics, Kaya Founders, Chan family
- Seed, Jan 26, 2022, $4.3M — Gobi Partners, Ayala Corporation, Foxmont Capital Partners, JG Digital Equity Ventures
- Seed, Jun 17, 2021, $1.6M — Ayala Corporation, Foxmont Capital Partners, Magsaysay Shipping & Logistics

## Investors

- Ayala Corporation — Seed
- Foxmont Capital Partners (https://capitalatlas.ai/funds/foxmont-capital-partners) — Seed, Series A
- Magsaysay Shipping & Logistics — Seed, Series A
- Gobi Partners (https://capitalatlas.ai/funds/gobi-partners) — Seed
- JG Digital Equity Ventures (https://capitalatlas.ai/funds/jg-digital-equity-ventures) — Seed, Series A
- ICCP Venture Partners (https://capitalatlas.ai/funds/iccp-venture-partners) — Series A
- Pavilion Capital — Series A
- SKS Ventures (https://capitalatlas.ai/funds/sks-ventures) — Series A
- Kaya Founders (https://capitalatlas.ai/funds/kaya-founders) — Series A
- Chan family — Series A