# Estify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/estify

- Industry: Software
- Headquarters: Agoura Hills, US
- Website: www.estify.com
- Total disclosed funding: $8.6M
- Latest round: Series A (Sep 26, 2016)
- Investors on record: 4

## About

Estify, Inc. provides advanced collision repair estimating software that streamlines the process of converting paper estimates into digital formats, enhancing workflow efficiency for users in the automotive repair and insurance industries.Founded in 2012 by Charles Lukens in Agoura Hills, US, Estify, Inc. specializes in collision repair estimating solutions. The company has undergone no significant pivots in its business strategy since inception. In September 2016, Estify secured USD 6.3 mn in Series A funding led by Romulus Capital, with participation from ff Venture Capital, marking a total amount raised of USD 6.3 mn across three deals.Estify specializes in collision repair estimating software, primarily through its core product, Estify Transfer. This platform enables users to convert paper estimates into digital files, effectively eliminating the need for manual data entry, often referred to as rekeying. The process is user-friendly: clients upload a PDF of their estimate, select their estimating system, and specify the destination for the transferred digital file. Estify Transfer is designed to enhance workflow efficiency for collision repair shops, insurance carriers, and third-party administrators by streamlining the estimate conversion process. The company caters to a diverse client base, including collision repair providers and insurance agencies involved in the automotive sector, operating in various geographical markets across the United States.Estify's revenue model centers around the Estify Transfer service, which operates on a pay-per-upload basis, starting at USD 40 per estimate. This transaction structure typically involves straightforward business-to-business interactions, where clients, primarily collision repair shops and insurance carriers, pay for the conversion of their paper estimates into digital formats. The service is particularly valuable during high-demand periods, such as post-catastrophe events, when rapid processing of estimates is crucial. By offering a solution that significantly reduces cycle times and increases operational efficiency, Estify positions itself as an essential partner for its clients, facilitating better data-driven decisions in the collision repair process.As of September 2016, following the latest funding round, Estify plans to utilize the USD 6.3 mn raised to enhance its product offerings and expand its market reach. The company is focusing on developing new features within Estify Transfer to improve user experience and efficiency. Additionally, Estify is targeting expansion into new geographical markets within the US by the end of 2018, aiming to increase its footprint in the automotive repair sector.

## Funding rounds

- Series A, Sep 26, 2016, $6.3M — Romulus Capital, ff Venture Capital
- Series A, Oct 3, 2014, $1.5M — Romulus Capital, ff Venture Capital
- Seed, Jan 24, 2014, $0.8M — Romulus Capital, ff Venture Capital, Amplify, REES Capital

## Investors

- Romulus Capital — Seed, Series A
- ff Venture Capital (https://capitalatlas.ai/funds/ff-venture-capital) — Seed, Series A
- Amplify (https://capitalatlas.ai/funds/amplify) — Seed
- REES Capital — Seed