# Essentia Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/essentia-analytics

- Industry: Software
- Headquarters: London, UK
- Website: www.essentia-analytics.com
- Total disclosed funding: $3.8M
- Latest round: Series A (Jan 23, 2019)
- Investors on record: 3

## About

Essentia Analytics Ltd, based in the UK, specializes in behavioral analytics tools and performance consulting services, enhancing investment decision-making for professional investors in various financial markets.Founded in 2013, Essentia Analytics Ltd operates from London, UK, and provides behavioral analytics to help investors improve their portfolio management decisions. The company's founders, Clare Levy and Jeff T., have built a platform that emphasizes decision-making skills of active portfolio managers. As of January 23, 2019, Essentia raised GBP 2.5 million in a Series A funding round from investors, including Calculus Capital and GoBeyond, bringing the total amount raised to GBP 2.5 million across three deals.Essentia Analytics offers a suite of behavioral analytics tools and performance consulting services designed to enhance investment decision-making for professional investors. Their core product, Behavioral Alpha®, focuses on assessing active portfolio managers based on their decision-making skills rather than historical performance metrics. The platform utilizes machine learning and advanced analytics to help users understand their cognitive biases, optimize their investment strategies, and improve overall portfolio performance. Targeting a diverse client base that includes portfolio managers, research analysts, Chief Investment Officers (CIOs), asset allocators, and wealth managers, Essentia serves clients managing over USD 430 billion in assets. Their products are marketed primarily in the United States, the United Kingdom, and other major financial markets across Europe and Asia.Essentia Analytics generates revenue through subscription-based models for their software and consultancy services. Clients are typically engaged through tiered pricing plans, which may include different levels of access to the platform such as Insight Basic, Insight Pro, and Insight Advantage. These pricing structures provide varying degrees of service and analytical capabilities tailored to the needs of different users, including institutional investors and financial advisors. Transactions are structured predominantly as B2B engagements, where firms subscribe to services that enhance their investment processes. The strategic alliance with Morningstar may also indicate collaborative revenue opportunities, further diversifying their revenue streams. Specific pricing details for flagship products like Behavioral Alpha® have not been disclosed.In January 2019, Essentia Analytics Ltd. secured GBP 2.5 million in funding, which they plan to utilize to further develop their product offerings and expand into new geographic markets. The company is focused on enhancing its Behavioral Alpha® platform and is exploring opportunities to introduce new features aimed at increasing user engagement. Additionally, Essentia aims to penetrate markets in Asia and expand further within Europe by the end of 2023.

## Funding rounds

- Series A, Jan 23, 2019, $3.3M — Calculus Capital, GoBeyond
- Seed, May 12, 2016, $0.5M — SyndicateRoom

## Investors

- SyndicateRoom (https://capitalatlas.ai/funds/syndicateroom) — Seed
- Calculus Capital (https://capitalatlas.ai/funds/calculus-capital) — Series A
- GoBeyond — Series A