# Essen Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/essen-co

- Industry: Marketing/Advertising
- Headquarters: Kanagawa, Japan
- Website: www.essen-withdrive.com/
- Total disclosed funding: $0.8M
- Latest round: Series A (Oct 31, 2024)
- Investors on record: 2

## About

Essen Co., Ltd. is a Japanese company specializing in mobility advertising, utilizing vehicles in urban areas to deliver targeted advertisements effectively. Their innovative approach enhances brand visibility and audience reach through dynamic ad placements on moving vehicles.Founded in 2021 in Kanagawa, Japan, Essen Co., Ltd. operates in the mobility advertising sector, focusing on real-time ad placement on vehicles. The company has completed 2 deals, with the most recent deal occurring on October 31, 2024, when they raised JPY 115 million in Series A funding from Spurcle and VECTOR Inc. This funding brought the total amount raised to JPY 115 million, reflecting the company’s valuation of JPY 1,076.432 million. The CEO, Kengo Tachibana, leads the company in its strategic initiatives within this growing market.Essen Co., Ltd. specializes in mobility advertising through its service, WithDrive, which focuses on wrapping personal and commercial vehicles for advertisement purposes. This innovative approach allows businesses to enhance visibility and reach diverse target demographics in urban settings, optimizing ad delivery based on geographical locations and specific timeframes. Their services cater primarily to businesses seeking impactful brand awareness campaigns in urban markets across Japan.Essen Co., Ltd.'s revenue generation model is based on transactional advertising partnerships, where clients pay for ad placements on their wrapped vehicles. The company offers customizable advertising plans tailored to demographic targeting, taking into account age, gender, and interests. Although specific pricing details are not disclosed, the revenue structure allows for flexible solutions that meet varied client needs, leveraging a network of private and commercial vehicles to extend brand messaging effectively.In October 2024, Essen Co., Ltd. raised JPY 115 million in Series A funding from new investors VECTOR Inc. and Spurcle. This investment is aimed at enhancing service offerings, expanding partnerships, and accelerating growth within the mobility advertising market. Future plans include the launch of new advertising solutions and an expansion into additional urban markets across Japan, leveraging the recent funding to support these initiatives.

## Funding rounds

- Series A, Oct 31, 2024, $0.8M — Spurcle, VECTOR Inc.

## Investors

- Spurcle (https://capitalatlas.ai/funds/spurcle) — Series A
- VECTOR Inc. — Series A