# Escher Reality

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/escher-reality

- Industry: Software
- Headquarters: Mountain View, US
- Website: www.escherreality.com
- Latest round: Seed (Aug 20, 2017)
- Investors on record: 7

## About

Based in the US, Escher Reality, Inc. specializes in augmented reality (AR) technologies that enhance user experiences across various sectors, including retail and gaming, through innovative digital solutions.Escher Reality, Inc. is focused on developing augmented reality technologies. Founded in 2016 in Mountain View, US, the company was acquired by Niantic, Inc. in February 2018, and it has executed 2 deals to date. The company has no known subsidiaries or parent companies, and further details on the founder's prior ventures are not available.Escher Reality, Inc. specializes in augmented reality (AR) technologies that enhance user interactions across various sectors, particularly retail and gaming. Their core offerings include innovative AR applications that superimpose digital overlays onto the physical world, improving customer engagement and facilitating immersive shopping experiences. Notable applications include AR solutions for inventory management, piloted by major retailers like Walmart, and products such as AR glasses and platforms like InAugment, which enhance user experiences within gaming environments like Roblox. Their target markets include regions with high technology adoption, including North America, Europe, and parts of Asia, where consumer interest in AR is rapidly growing.Escher Reality, Inc. generates revenue through a combination of direct-to-consumer sales and business-to-business partnerships. Their revenue structure primarily involves subscription models for software services and direct sales of AR hardware. Flagship products, such as AR glasses and specialized applications, include pricing plans for both individual users and enterprise clients. The company collaborates with retailers and other businesses to implement their AR solutions, enhancing service offerings and driving customer engagement across various platforms.Escher Reality, Inc. plans to strengthen its development through the recent acquisition by Niantic, Inc. The company aims to introduce new AR products and enhance its presence in the gaming sector. Specific target markets for expansion include North America and parts of Europe, with initiatives expected to take shape in the coming years. The resources from the acquisition will be leveraged to support these growth strategies.

## Funding rounds

- Seed, Aug 20, 2017 — Founders Fund, Uncork Capital, Webb Investment Network, Hydra Ventures, Liquid 2 Ventures, Presence Capital, Into Ventures

## Investors

- Founders Fund (https://capitalatlas.ai/funds/founders-fund) — Seed
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed
- Webb Investment Network (https://capitalatlas.ai/funds/webb-investment-network) — Seed
- Hydra Ventures — Seed
- Liquid 2 Ventures (https://capitalatlas.ai/funds/liquid-2-ventures) — Seed
- Presence Capital (https://capitalatlas.ai/funds/presence-capital) — Seed
- Into Ventures — Seed