# Erply

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/erply

- Industry: Software
- Headquarters: New York, US
- Website: www.erply.com
- Total disclosed funding: $4.2M
- Latest round: Series B (May 24, 2013)
- Investors on record: 7

## About

Erply Limited specializes in retail management solutions, offering a powerful Point of Sale (POS) software that integrates essential features such as inventory management and customer analytics on a unified platform.Founded in 2009 in New York, US, Erply Limited focuses on retail management solutions, particularly through its POS software. The company has not undergone any significant pivots or changes in business operations and does not have any known subsidiaries. The founder, Kris Hiiemaa, has a notable entrepreneurial background. In October 2017, the company raised USD 2.15 mn in a Series B funding round, led by Redpoint Ventures, with participation from 500 Global and Index Ventures, bringing the total amount raised to USD 2.15 mn. The company has completed a total of 4 deals.Erply provides a comprehensive suite of retail management solutions, centered around its Point of Sale (POS) software. This software integrates inventory management, customer relationship management, and analytics within a unified platform. Key offerings include tools for inventory control, employee scheduling, sales documentation, and customer communication, designed to streamline retail operations for various store sizes. The POS system supports transactions both in-store and online, enhancing customer experiences with multiple payment options. Additionally, Erply's Automat App Maker, a low-code platform, enables clients to customize and automate their business applications, catering to a diverse clientele across the US, Europe, Australia, and Canada.Erply generates revenue through subscription-based pricing models linked to its software solutions, including the flagship POS system and Automat App Maker. Retailers subscribe to the Erply platform for access to its various tools, with clients ranging from small to medium-sized businesses to larger retail chains paying recurring fees based on their selected service plans. Revenue is primarily derived from these subscription services, along with potential integration fees for customized applications developed using the Automat App Maker.Erply has plans for future growth, including the development of new products to enhance their service offerings. The company is targeting expansion into new geographic regions, particularly focusing on markets in Europe and Australia by the end of 2025. The recent funding from the Series B round will support these initiatives, allowing for increased product development and marketing strategies. Additionally, a stake was acquired by Draper Esprit from Seedcamp in October 2017, signifying ongoing investor interest.

## Funding rounds

- Series B, May 24, 2013, $2.1M — Index Ventures, Redpoint Ventures, 500 Global
- Series A, Mar 22, 2010, $2M — Index Ventures, Redpoint Ventures, Felicis Ventures, 500 Global, The Accelerator Group, LocalGlobe
- Seed, Sep 25, 2009, $0.1M — Seedcamp

## Investors

- Seedcamp (https://capitalatlas.ai/funds/seedcamp) — Seed
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Series A, Series B
- Redpoint Ventures (https://capitalatlas.ai/funds/redpoint-ventures) — Series A, Series B
- Felicis Ventures (https://capitalatlas.ai/funds/felicis-ventures) — Series A
- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A, Series B
- The Accelerator Group — Series A
- LocalGlobe (https://capitalatlas.ai/funds/localglobe) — Series A