# Era

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/era

- Industry: Financial Services
- Headquarters: Covina, US
- Website: https://era.app/
- Total disclosed funding: $9.3M
- Latest round: Seed (Feb 12, 2025)
- Investors on record: 7

## About

Based in California, US, and founded in 2023, Tinwell Labs, Inc., dba Era, operates as a wealth management platform that provides advisors and customers with wealth overview, financial goal planning, and portfolio management capabilities. Alex Norcliffe (CEO) and Lindsay Brady (COO) are the co-founders of the company. In November 2023, Tinwell Labs, Inc. raised USD 3.1 million led by Northzone, including the Protagonist and Designer Fund.

The company provides a platform that focuses on financial management, leveraging artificial intelligence to empower individuals to optimize their finances. The firm’s AI-driven financial management system utilizes insights derived from the collective wisdom of numerous financial advisors. Era’s platform allows users to input their financial data and receive comprehensive insights and recommendations. The company’s platform manages activities like tax estimations and fund transfers across accounts.

The organization plans to use the November 2023 funding to grow its workforce and further enhance its product offerings.

## Funding rounds

- Seed, Feb 12, 2025, $6.2M — Northzone, K5 Ventures, Third Kind Venture Capital, MaC Venture Capital, Protagonist, Clocktower Ventures
- Seed, Nov 9, 2023, $3.1M — Northzone, Designer Fund, Protagonist

## Investors

- Northzone (https://capitalatlas.ai/funds/northzone) — Seed
- Designer Fund (https://capitalatlas.ai/funds/designer-fund) — Seed
- Protagonist (https://capitalatlas.ai/funds/protagonist) — Seed
- K5 Ventures (https://capitalatlas.ai/funds/k5-ventures) — Seed
- Third Kind Venture Capital (https://capitalatlas.ai/funds/third-kind-venture-capital) — Seed
- MaC Venture Capital (https://capitalatlas.ai/funds/mac-venture-capital) — Seed
- Clocktower Ventures (https://capitalatlas.ai/funds/clocktower-ventures) — Seed