# Eqidata

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eqidata

- Industry: Marketing/Advertising
- Headquarters: Madrid, Spain
- Website: www.genetsisgroup.com
- Latest round: Seed (May 7, 2021)
- Investors on record: 2

## About

Eqidata, operating under Genetsis Group, excels in data-driven omnichannel marketing and digital ecosystem management, delivering tailored solutions to enhance business digital engagement.Founded in 1996, Eqidata is based in Madrid, Spain, and specializes in providing integrated marketing solutions. The company has executed a total of 3 deals, with its most recent transaction occurring on March 3, 2023. The firm has not undergone any significant pivots in its business strategy since its inception.Genetsis Group specializes in data-driven omnichannel marketing, offering a comprehensive suite of services that includes IT infrastructure services, telecommunications consulting, integration, management, and monitoring, all designed to optimize the digital presence of businesses. Their clientele includes large organizations such as Grupo Fertiberia and Pernod Ricard, as well as sports entities like Sevilla F.C. Genetsis Group operates across international markets, including Spain, the United States, and Mexico, focusing on enhancing clients' digital engagement and operational efficiency.In 2018, Eqidata reported a revenue of USD 8.05 mn and an EBITDA of USD 434,583.9. The company's revenue primarily stems from B2B transactions, including consulting and implementation projects designed to optimize digital marketing strategies and IT infrastructures for its clients, who typically engage in ongoing service agreements.On March 3, 2023, Eqidata raised an undisclosed amount of pre-Series A funding from returning investor Orbit Startups. This funding aims to support the company's upcoming initiatives, including the launch of new products and strategic expansions into new markets. Specific details regarding the targeted geographic regions or product release dates have not been disclosed.

## Funding rounds

- Seed, May 7, 2021 — SOSV, Orbit Ventures
- Seed, Apr 6, 2020 — SOSV

## Investors

- SOSV (https://capitalatlas.ai/funds/sosv) — Seed
- Orbit Ventures (https://capitalatlas.ai/funds/orbit-ventures) — Seed