# ePetWorld

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/epetworld

- Industry: Internet
- Headquarters: Munich, Germany
- Website: www.hundeland.de
- Total disclosed funding: $5.6M
- Latest round: Series C (Mar 17, 2016)
- Investors on record: 4

## About

ePetWorld GmbH is a German company specializing in high-quality pet food and accessories for dogs, aiming to fulfill the diverse needs of pet owners through a user-friendly online shopping experience.ePetWorld GmbH, founded in 2012 in Munich, Germany, focuses on providing pet supplies, particularly for dogs. In May 2016, the company merged with pets Premium GmbH to create AlphaPet Ventures GmbH, thereby enhancing its market position. The company is co-led by CEOs Benjamin Soller and Marco Hierling and has successfully executed 5 deals to date, raising a total of EUR 5.00 mn. The most recent funding was a Series C round led by Venture Stars, completed on May 25, 2016, at a current valuation of EUR 21.653 mn.Hundeland specializes in high-quality pet food and accessories for dogs, ensuring that pet owners can fulfill their pet care needs conveniently. The partnership with pets Premium allows customers to continue purchasing their favorite products through a seamless online platform, which includes personalized subscription services tailored for dog owners across Germany and other potential European markets.In 2023, ePetWorld GmbH generated revenue of EUR 4,008,481.40 with an EBITDA of EUR 4,174,078.40. Revenue is primarily obtained through product sales facilitated via the pets Premium partner platform, which offers a subscription model for regular deliveries, enhancing customer engagement and retention.The company's future growth strategy includes launching new products designed to meet evolving consumer preferences in the pet food sector. ePetWorld GmbH aims to expand its market presence into additional European regions beyond Germany by leveraging the expertise gained from the merger, aiming to solidify its position as a leading online pet supplies provider. The funding from the Series C round will be crucial in supporting these initiatives, specifically in enhancing the product range and improving logistical capabilities to better serve a wider customer base.

## Funding rounds

- Series C, Mar 17, 2016, $5.6M — Mountain Partners, Heliad Equity Partners, Venture Stars
- Series B, Jun 24, 2014 — Heliad Equity Partners, German Media Pool

## Investors

- Heliad Equity Partners (https://capitalatlas.ai/funds/heliad-equity-partners) — Series B, Series C
- German Media Pool (https://capitalatlas.ai/funds/german-media-pool) — Series B
- Mountain Partners (https://capitalatlas.ai/funds/mountain-partners) — Series C
- Venture Stars (https://capitalatlas.ai/funds/venture-stars) — Series C