# Eons

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/eons

- Industry: Internet
- Headquarters: Charlestown, US
- Website: www.eons.com
- Total disclosed funding: $31M
- Latest round: Series B (Mar 6, 2007)
- Investors on record: 5

## About

Eons is a health-focused company specializing in functional mushroom-based products designed to enhance productivity and improve sleep quality, primarily through e-commerce channels.Founded in 2005 by Jeff Taylor in Charlestown, US, Eons focuses on developing health-oriented products. The company was acquired by Crew Media on April 28, 2011, for an undisclosed amount. Eons has successfully completed a total of 3 deals, with its most recent funding round being a SERIES B, raising USD 22.00 mn led by CRV, alongside other investors such as General Catalyst Partners, Humana Inc, Intel Capital, and Sequoia Capital. As of now, Eons has a current company valuation of USD 70.51 mn.Eons specializes in functional mushroom-based products, prominently featuring Smart Mushroom Coffee and Sleep Gummies. These offerings are designed to enhance productivity during the day and facilitate restful sleep at night by using various functional mushrooms known for their health benefits. For instance, Smart Mushroom Coffee includes Lion's Mane for cognitive enhancement, Cordyceps for energy, and Reishi for calming effects. Sleep Gummies leverage Reishi’s sleep-promoting properties. Eons markets its products directly to consumers through its e-commerce platform, catering to health-conscious individuals interested in alternative wellness solutions, with availability across the United States and select international locations.Eons operates on a direct-to-consumer transaction model, generating revenue primarily through online sales of its health-focused products. Customers can purchase individual items or bundled offerings, emphasizing value for money. The company also offers subscription services for regular shipments of popular products, ensuring consistent usage and customer retention. Flagship products like Smart Mushroom Coffee and Sleep Gummies form a significant part of their revenue stream, appealing to a diverse customer base seeking innovative health solutions. The transactions are facilitated through various payment methods to accommodate a wide clientele interested in functional mushroom consumption.Following the SERIES B funding round on April 28, 2011, Eons plans to expand its product line with new functional mushroom-based offerings aimed at enhancing health and wellness. The company is targeting specific new markets within North America and Europe for expansion by 2013. Recent funding will play a critical role in supporting product development and marketing efforts to reach these new regions.

## Funding rounds

- Series B, Mar 6, 2007, $22M — CRV, Hong Shan, General Catalyst Partners, Intel Capital, Humana Inc
- Series A, Mar 13, 2006, $9M — Hong Shan, General Catalyst Partners

## Investors

- Hong Shan — Series A, Series B
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series A, Series B
- CRV (https://capitalatlas.ai/funds/crv) — Series B
- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B
- Humana Inc — Series B