# Entertainment Data Oracle

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/entertainment-data-oracle

- Industry: Software
- Headquarters: Culver City, US
- Website: www.edo.com
- Total disclosed funding: $12M
- Latest round: Series A (Oct 19, 2018)
- Investors on record: 2

## About

Established in 2015 by Edward Norton and Dr. Daniel Nadler, and based in California, US, Entertainment Data Oracle, Inc., a.k.a EDO, Inc. operates as a provider of data, measurement and analytics platform that helps marketers, networks, advertising agencies, and creative professionals to generate results of media investments.  In October 2018, Entertainment Data Oracle, Inc. raised USD 12.43 million in series A funding led by new investor Breyer Capital. Also, in March 2022, EDO raised USD 48.42 million in growth capital funding from new investor Shamrock Capital Advisors. The Series B funding round values the company at USD 249 million post-money. As of 2022, EDO is led by CEO Kevin Krim. EOD has offices in New York, Los Angeles, and San Francisco. 

EDO offers a platform that helps measure the immediate impact of TV advertising, across linear and streaming. Its products include Ad EnGage Platform, Competitive Intelligence, Custom Analytics, Predictive Outcomes, Ad EnGage Data Stream (API), and Instant Insights Screenings. The company's clients include AT&T, Toyota, IBM, Disney, Subway, Paramount, Prime Video, Univision, NBCUniversal, Intuit, Warner Bros, and Lilly. 

The company plans to use the Series B financing to scale its rapidly growing business in outcome measurement for Convergent TV by growing its team, further enhancing its first-of-its-kind Ad EnGage Convergent TV analytics platform, and expanding its partner network of data sources.

## Funding rounds

- Series A, Oct 19, 2018, $12M — WGI Group, Breyer Capital

## Investors

- WGI Group (https://capitalatlas.ai/funds/wgi-group) — Series A
- Breyer Capital (https://capitalatlas.ai/funds/breyer-capital) — Series A