# Enplug

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/enplug

- Industry: Marketing/Advertising
- Headquarters: Culver City, US
- Website: www.enplug.com
- Total disclosed funding: $2.5M
- Latest round: Seed (Apr 17, 2014)
- Investors on record: 3

## About

Enplug, Inc. is a US-based company that provides cloud-based digital signage solutions designed to enhance customer engagement across multiple industries, including retail, hospitality, and healthcare.Founded in 2012 and headquartered in Culver City, US, Enplug, Inc. specializes in digital signage solutions. The company was acquired in March 2021 by Spectrio, LLC, which aims to enhance its digital communications platforms and offer more enterprise-level management features. The founders include Alex Ross and Peter Stowe, while Mako Alabi and Nanxi Liu are key executives. The company has successfully completed 4 funding deals, with the latest round being a Seed round that raised USD 2.50 mn from investors such as Amidzad Partners, Amino Capital, and DominateFund, totaling USD 2.50 mn raised to date.Enplug operates under the Spectrio brand and offers a comprehensive suite of cloud-based digital signage solutions. Their products include interactive digital signage, audience engagement software, on-hold marketing, overhead music, Wi-Fi marketing, and scent marketing. These services are tailored to various sectors including automotive, hospitality, healthcare, and retail, enabling businesses to optimize in-store communication and marketing strategies with targeted messaging and valuable customer data collection.Enplug generates revenue through a subscription-based model, offering clients access to various software solutions and services. Their products, particularly in digital signage and audience engagement software, are delivered through tiered pricing plans suitable for different business sizes. Revenue is derived from monthly subscriptions and one-time service fees for setup and ongoing maintenance, facilitating B2B partnerships with retailers and service establishments.Following its acquisition by Spectrio, LLC in March 2021, Enplug plans to leverage its recent funding to introduce enhanced enterprise-level management features and expand customization options for brand communications. The company aims to broaden its market reach in North America, Europe, and Asia, with a focus on enhancing digital communication solutions for various sectors. Specific new product offerings and timelines have not been detailed, but the integration with Spectrio's platforms is anticipated to facilitate these advancements.

## Funding rounds

- Seed, Apr 17, 2014, $2.5M — Amidzad Partners, DominateFund, Amino Capital

## Investors

- Amidzad Partners (https://capitalatlas.ai/funds/amidzad-partners) — Seed
- DominateFund (https://capitalatlas.ai/funds/dominatefund) — Seed
- Amino Capital (https://capitalatlas.ai/funds/amino-capital) — Seed