# Enhance Digital General Trading

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/enhance-digital-general-trading

- Industry: Consumer Products
- Headquarters: British Virgin Islands
- Website: www.joigifts.com
- Total disclosed funding: $4.7M
- Latest round: Series A (Sep 19, 2021)
- Investors on record: 6

## About

Founded in 2015 and based in Tortola, British Virgin Islands, Enhance Digital General Trading LLC trading under the name Joi Gifts operates as a services application that provides gifts on every occasion. The company was founded by Alper Celen and Ritesh Tilani, and as of January 2021, the company operates in Saudi Arabia, The United Arab Emirates, Bahrain, Egypt, Jordan, Qatar, Lebanon, and Amman. In September 2021, the company raised USD 2.5 million in a Series A funding led by Knuru Capital, with participation from other new investors. As of 2021, the company is being led by Rami Kahale as its CEO.

The company offers personalized gifts, flowers, cakes, chocolates, balloons, gourmet gift baskets, and others for special occasions and is open for same-day delivery.

The company revenue is generated from offering gifts on every special occasion.

Enhance Digital General Trading LLC plans to use the September 2021 funding to fuel short-term growth through awareness campaigns, customer acquisition, product development, and further regional expansion.

## Funding rounds

- Series A, Sep 19, 2021, $2.5M — Saudi Aramco Entrepreneurship Ventures, Knuru Capital, MENA Moonshots
- Seed, Feb 21, 2018, $1.5M — 500 Global, Shorooq Partners, Integrated Networks
- Seed, Feb 27, 2017, $0.7M — 500 Global, Shorooq Partners, Integrated Networks

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- Shorooq Partners (https://capitalatlas.ai/funds/shorooq-partners) — Seed
- Integrated Networks — Seed
- Saudi Aramco Entrepreneurship Ventures (https://capitalatlas.ai/funds/saudi-aramco-entrepreneurship-ventures) — Series A
- Knuru Capital (https://capitalatlas.ai/funds/knuru-capital) — Series A
- MENA Moonshots (https://capitalatlas.ai/funds/mena-moonshots) — Series A