# Engana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/engana-pty

- Industry: Marketing/Advertising
- Headquarters: Sydney, Australia
- Website: www.engana.com
- Total disclosed funding: $6.1M
- Latest round: Series B (Sep 26, 2005)
- Investors on record: 4

## About

Engana Pty Ltd is a domain name company specializing in premium domain offerings to help businesses enhance their online visibility and credibility. Its flagship product is Engana.com, a memorable domain that strengthens brand identity.Engana Pty Ltd, founded in 2001 in Sydney, Australia, focuses on providing premium domain names to businesses. The company has completed two deals, with the most recent deal occurring on March 6, 2006, when Optium Corporation acquired Engana Pty Ltd for an undisclosed amount. Starfish Ventures led the company's latest funding round, a Series B round in which USD 6.10 mn was raised. Engana has not reported any significant pivots in its business strategy or operations since its inception.Engana.com specializes in premium domain name offerings, positioning itself as a crucial platform for businesses seeking to establish a credible online presence. The core product is the sale of Engana.com, a unique and recognizable web address that businesses can leverage to enhance their brand identity. The company aims to attract a diverse clientele ranging from startups to established enterprises looking to improve their digital footprint, primarily catering to a global market with a focus on North America and Europe.In the most recent year of 2023, Engana Pty Ltd reported a revenue of USD 107.20 mn. The company generates revenue through the sale of premium domain names, with transactions structured as direct purchases between Engana and its clients, typically facilitated by an escrow service to ensure secure exchanges. The pricing of premium domains is influenced by their perceived value and market demand, reflecting the strategic importance of domain ownership in today's digital economy.Engana Pty Ltd has plans to expand its offerings by developing new products aimed at enhancing customer engagement and domain services. Specific details regarding upcoming releases have not been disclosed. The company is also targeting market expansion into Asia and Latin America by 2025, aiming to tap into the growing demand for premium domains in these regions. The recent funding secured during the Series B round will support these initiatives, enabling the company to invest in marketing and product development to drive growth.

## Funding rounds

- Series B, Sep 26, 2005, $6.1M — Intel Capital, Starfish Ventures, Technology Venture Partners, DB Capital Partners

## Investors

- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Series B
- Starfish Ventures (https://capitalatlas.ai/funds/starfish-ventures) — Series B
- Technology Venture Partners — Series B
- DB Capital Partners (https://capitalatlas.ai/funds/db-capital-partners) — Series B