# Enerpulse

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/enerpulse

- Industry: Automobiles, Other Vehicles & Parts
- Headquarters: Albuquerque, US
- Website: www.pulstar.com
- Total disclosed funding: $16M
- Latest round: Series D (Dec 1, 2012)
- Investors on record: 4

## About

Enerpulse, a pioneering company based in Albuquerque, US, specializes in high-performance spark plugs, utilizing unique plasma-assisted combustion technology to enhance vehicle performance, efficiency, and emissions.Founded in 1996 by Lou Camilli, Enerpulse is known for its innovative spark plug technology. The company has not undergone significant pivots but has secured funding through five notable deals, with the most recent being a Series D round of USD 3.000 mn in December 2012, involving Altira Group, Galpin Ford, and SAIL Capital Partners. Enerpulse's headquarters is located in Albuquerque, New Mexico, US.Pulstar, LLC specializes in high-performance spark plugs, notably their innovative Pulstar® spark plugs that utilize patented plasma-assisted combustion technology. This technology enhances engine performance by improving horsepower, torque, and throttle response. The core product offerings include customized spark plug kits, such as the HDM8X Pulstar Milwaukee-Eight kit, which contains four spark plugs along with necessary installation tools. Pulstar's products are marketed to automotive enthusiasts, fleet operators, and general consumers looking to enhance vehicle efficiency and power, with distribution primarily in the United States, Canada, Australia, and select European countries.Pulstar operates on a direct-to-consumer sales model, supplemented by partnerships with automotive retailers and distributors. The company generates revenue through the sale of its flagship products, including the HDM8X Pulstar Milwaukee-Eight kit and various fine wire iridium spark plugs. Pricing for these products reflects the premium nature of the technology and is structured to attract individual consumers and bulk purchasers. Transactions are processed as one-time purchases, allowing Pulstar to cater to a diverse client base ranging from private vehicle owners to motorcycle enthusiasts.Enerpulse is focused on developing upcoming products that leverage its patented technology, with plans for new product launches aimed at enhancing automotive performance. The company also intends to expand into international markets, targeting regions in Europe and Asia by 2015. The recent Series D funding of USD 3.000 mn will be utilized to support product development and market entry strategies, bolstering Enerpulse's growth initiatives.

## Funding rounds

- Series D, Dec 1, 2012, $3M — Altira Group, SAIL Capital Partners, Galpin Ford
- Series B, Apr 23, 2008, $5M — SAIL Capital Partners, Robeco
- Series B, Jun 14, 2007, $5.5M — Altira Group, SAIL Capital Partners
- Series A, Feb 1, 2004, $2.2M — Altira Group

## Investors

- Altira Group (https://capitalatlas.ai/funds/altira-group) — Series A, Series B, Series D
- SAIL Capital Partners (https://capitalatlas.ai/funds/sail-capital-partners) — Series B, Series D
- Robeco (https://capitalatlas.ai/funds/robeco) — Series B
- Galpin Ford — Series D