# ENDAND LUXURY

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/endand-luxury

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.endand.com
- Latest round: Seed (Apr 27, 2022)
- Investors on record: 3

## About

ENDAND LUXURY, INC. specializes in the authentication and resale of luxury pre-owned fashion items, serving a diverse clientele of fashion enthusiasts, collectors, and businesses in the luxury market.Founded in 2018 and headquartered in Los Angeles, US, ENDAND LUXURY, INC. focuses on the resale of authenticated luxury fashion. CEO and founder Joshua Kim has driven the company’s strategy. ENDAND has successfully completed two deals, with the most recent on April 27, 2022, where it secured seed funding from Banks Foundation for Young Entrepreneurs and TheVentures.ENDAND specializes in the authentication and resale of luxury pre-owned fashion items, including handbags, watches, shoes, clothing, and accessories from prestigious brands such as Louis Vuitton, Gucci, Chanel, and Hermes. The company offers a free authentication service to combat counterfeit goods, operating across the United States, Europe, and Asia, and consolidating multiple pre-owned marketplaces to enhance the shopping experience and promote sustainability through resale.ENDAND generates revenue through transactions involving the sale of authenticated luxury goods directly to consumers and resale businesses. The company employs a direct-to-consumer model, allowing purchases directly from its platform, and also collaborates with wholesale clients to offer discounted rates for bulk purchases. The pricing of individual products is determined by brand, rarity, and condition, aligning with industry standards for pre-owned luxury goods.Following its most recent funding round in April 2022, ENDAND plans to utilize the investment to expand its product offerings and enhance its platform. The company aims to target new geographic markets within Europe and Asia by the end of 2023, while continuing to refine its authentication processes and improve customer experience. By focusing on these strategies, ENDAND intends to strengthen its position in the luxury resale sector.

## Funding rounds

- Seed, Apr 27, 2022 — Banks Foundation for Young Entrepreneurs, The Ventures
- Seed, Apr 1, 2022 — Korea Tech Incubator for Startup, The Ventures

## Investors

- Korea Tech Incubator for Startup — Seed
- The Ventures (https://capitalatlas.ai/funds/the-ventures) — Seed
- Banks Foundation for Young Entrepreneurs — Seed