# Encore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/encore-2

- Industry: Travel & Leisure
- Headquarters: London, UK
- Website: www.encoremusicians.com
- Total disclosed funding: $1M
- Latest round: Seed (Aug 31, 2016)
- Investors on record: 2

## About

Encore Musicians provides live music services for events, connecting clients with talented musicians including soloists, bands, and DJs to create memorable experiences across various genres.Encore Musicians was founded in 2014 in London, UK. The company specializes in facilitating the booking of musicians for events like weddings and corporate functions. James McAulay serves as the CEO and co-founder. Encore has completed four funding deals, with the latest being a SEED round in November 2020, raising GBP 0.560 mn led by investors including 7percent Ventures. The company's total amount raised stands at GBP 0.560 mn with a current valuation of GBP 3.126 mn.Encore Musicians specializes in providing a diverse range of live music services for events such as weddings, private parties, and corporate functions. Their core offerings include a broad selection of musicians, including soloists, bands, and DJs, catering to various musical genres ranging from jazz and rock to classical and contemporary. The company aims to address the challenges of finding and booking high-quality musicians that fit specific event needs, ensuring a seamless experience for clients. Encore serves a wide clientele, including individual consumers planning personal events, corporate clients organizing functions, and event planners seeking reliable entertainment solutions. The company operates primarily in the United Kingdom, with services also extending to various international markets for English-speaking events.Encore Musicians generates revenue through a transaction-based model where clients book musicians for their events. The pricing structure includes fees for individual musicians and bands, with costs varying based on the type and duration of the performance. For instance, solo singers start from GBP 250, while full-function bands can range from GBP 600 and above. Transactions are typically direct-to-consumer, facilitated through secure online payment platforms. The company also engages corporate clients by providing tailored music solutions for corporate events, thus enhancing its revenue streams through diverse clientele engagement. The absence of hidden fees ensures transparency in pricing, further encouraging client trust and repeat business.Looking forward, Encore Musicians aims to expand its service offerings and enter new markets. They are currently working on new products designed to enhance client experience and operational efficiency, although specific launch dates are not detailed. The company is targeting expansion into international markets where they can cater to English-speaking events. The recent funding of GBP 0.560 mn will support these initiatives, enhancing their operational capabilities and marketing efforts to reach a broader audience.

## Funding rounds

- Seed, Aug 31, 2016, $0.7M — Entrepreneur First, 7percent Ventures
- Angel, Aug 6, 2015, $0.2M — 7percent Ventures

## Investors

- 7percent Ventures (https://capitalatlas.ai/funds/7percent-ventures) — Angel, Seed
- Entrepreneur First (https://capitalatlas.ai/funds/entrepreneur-first) — Seed