# Empowered Homes

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/empowered-homes

- Industry: Heating, Cooling & Ventilation Equipment and Services
- Headquarters: St. John's, Canada
- Website: www.getmysa.com
- Total disclosed funding: $26M
- Latest round: Series B (Nov 3, 2021)
- Investors on record: 9

## About

Empowered Homes Inc. develops innovative smart thermostatic solutions for electric heating and cooling systems, enhancing energy efficiency and user convenience through their advanced technology and mobile applications.Empowered Homes Inc. specializes in smart thermostatic solutions for electric heating and cooling systems. Founded in 2016 in St. John's, Canada, the company has successfully completed 6 deals, with the latest funding round being a Series B raising USD 20.3 mn on November 3, 2021, led by Cycle Capital Management with participation from notable investors such as BDC Capital and Climate Innovation Capital. The company's founders include Aimée Bran, Arpita Kapoor, Joanna Kinastowska, Joshua Green, Marcin Rzetecki, Mohit Rangaraju, Nikitha Bommireddy, Sneha Dakalia, Swastii Barjatya, and Zachary Green. Currently, the firm is led by CEO Hannah Butterfield and co-founder Joshua Green.Mysa Smart Thermostats specializes in smart thermostatic solutions designed to enhance control over electric heating and cooling systems. Their primary products include smart thermostats for electric baseboard heaters, mini-split heat pumps, and in-floor heating systems. These devices enable users to manage their home’s temperature remotely through a mobile application available for both iOS and Android, addressing the need for convenience and energy efficiency. Mysa’s products allow for easy customization of heating schedules, real-time monitoring of temperature and humidity, and integration with popular smart home systems like Siri, Alexa, and Google Assistant. The company focuses on serving residential customers across the United States and Canada, particularly homeowners seeking to optimize energy consumption and reduce utility costs.Mysa generates revenue through direct sales of its smart thermostat products, offering bundled savings for larger purchases. Customers can save up to USD 20 per unit when buying three or more thermostats, with the flagship Mysa Smart Thermostat for electric baseboard heaters priced at USD 159 per unit and the Mysa LITE variant at USD 99. The transaction structure is primarily B2C, as customers purchase these devices directly through the company’s website, benefiting from promotions such as free shipping on orders over USD 100. Additionally, Mysa products qualify for utility rebate and incentive programs, enhancing their appeal and facilitating financial savings for consumers.Empowered Homes Inc. aims to leverage the recent Series B funding of USD 20.3 mn to advance its mission of combating climate change by developing energy-efficient hardware and software solutions. The funding will support the creation of future-focused demand response solutions for electrical utilities and expansion of marketing and distribution channels globally. The company is also focusing on launching new products designed to enhance user experience and efficiency, with plans to enter additional international markets in the next few years.

## Funding rounds

- Series B, Nov 3, 2021, $20M — BDC Capital, Export Development Canada, Cycle Capital Management, Round13 Capital, Killick Capital, Climate Innovation Capital
- Seed, Jul 15, 2020, $3.2M — Killick Capital, Pelorus Venture Capital, Conconi Growth Partners, Venture Newfoundland & Labrador LP
- Seed, Dec 4, 2018, $2M — Killick Capital, Pelorus Venture Capital, Conconi Growth Partners
- Seed, May 4, 2017, $0.6M — Killick Capital, Venture Newfoundland & Labrador LP

## Investors

- Killick Capital (https://capitalatlas.ai/funds/killick-capital) — Seed, Series B
- Venture Newfoundland & Labrador LP — Seed
- Pelorus Venture Capital (https://capitalatlas.ai/funds/pelorus-venture-capital) — Seed
- Conconi Growth Partners (https://capitalatlas.ai/funds/conconi-growth-partners) — Seed
- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Series B
- Export Development Canada — Series B
- Cycle Capital Management (https://capitalatlas.ai/funds/cycle-capital-management) — Series B
- Round13 Capital (https://capitalatlas.ai/funds/round13-capital) — Series B
- Climate Innovation Capital (https://capitalatlas.ai/funds/climate-innovation-capital) — Series B