# Empower Sports

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/empower-sports

- Industry: Media
- Headquarters: Zurich, Switzerland
- Website: www.mycujoo.tv
- Total disclosed funding: $1.2M
- Latest round: Seed (Aug 3, 2016)
- Investors on record: 2

## About

Empower Sports AG is a digital media company that specializes in providing streaming and broadcasting services for sports events, enhancing the accessibility and engagement of sports fans globally.Founded in 2014 and headquartered in Zurich, Switzerland, Empower Sports AG focuses on delivering innovative sports broadcasting solutions. In November 2020, Eleven Sports Network Pte. Ltd. acquired Empower Sports AG from 3W Ventures and investiere for undisclosed financial terms. The company has completed a total of four deals, with its most recent funding round being a Seed round, raising CHF 1.200 mn from investors including 3W Ventures and investiere; this amount matches the total raised by the company.Empower Sports AG offers a suite of digital broadcasting services, primarily focused on live sports streaming. Their offerings are designed to enhance viewer engagement and accessibility, catering to a diverse audience that includes sports fans and event organizers. They provide reliable streaming solutions, ensuring seamless connectivity for users wanting to watch live sporting events.Empower Sports AG generates revenue through subscription-based models for their streaming services, enabling viewers to access live sports events. This includes direct sales to consumers as well as partnerships with sports organizations, contributing to ongoing income through renewals and potential upselling of premium features. Their business model emphasizes flexibility to accommodate both individual users and larger organizations.Following the recent acquisition, Empower Sports AG plans to focus on expanding its product offerings and enhancing its technology for better streaming quality. The funding from the Seed round in November 2020 will support these initiatives, aiming to capture new market segments and geographic regions. Specifically, the company is targeting expansion into North America and parts of Asia by the end of 2022, leveraging the resources and expertise of its new parent company, Eleven Sports Network.

## Funding rounds

- Seed, Aug 3, 2016, $1.2M — investiere, 3W Ventures

## Investors

- investiere — Seed
- 3W Ventures (https://capitalatlas.ai/funds/3w-ventures) — Seed