# Emotive Communications

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/emotive-communications

- Industry: Media
- Headquarters: Oakland, US
- Website: www.emotive.com
- Total disclosed funding: $14M
- Latest round: Series B (Dec 10, 2008)
- Investors on record: 4

## About

Emotive Communications specializes in premium domain name sales, providing businesses with a strong online identity through emotive brand names that resonate with various industries.Founded in 2006 and headquartered in Oakland, US, Emotive Communications focuses on offering premium domain names. The company has successfully completed a total of 3 deals, with its latest funding round being a SERIES B, raising USD 6.25 mn led by Mayfield Fund, alongside investors such as Bertelsmann Digital Media Investments and D.E. Shaw Direct Capital. In February 2010, Emotive Communications was acquired by Zad Mobile, Inc for an undisclosed amount.Emotive.com offers a premium domain name for sale, specifically targeting businesses and entrepreneurs seeking to establish a strong online presence. The core product is the domain name itself, emotive.com, which conveys a sensitive and caring vibe, making it suitable for various industries, including wellness centers, fashion brands, fragrances, virtual greeting cards, and flower shops. The company facilitates a streamlined purchasing process, allowing customers to choose between outright ownership or a lease-to-own option, ensuring flexibility for potential buyers. Emotive.com primarily serves a global market, appealing to clients in North America, Europe, and Asia, who are looking for high-quality, memorable domain names that enhance their branding efforts.The revenue model of Emotive.com revolves around the sale and leasing of premium domain names. Clients engage in transactions by either purchasing the domain outright or opting for a lease-to-own agreement, where they receive immediate DNS access while paying off the remaining balance over time. The pricing structure typically includes a one-time payment for outright purchases, while lease agreements involve monthly invoicing for the duration of the lease, culminating in full ownership of the domain. The company’s client base consists of entrepreneurs, startups, and established businesses, all of whom benefit from the enhanced credibility and online visibility that a premium domain provides. Emotive.com also includes professionally designed logo services with domain purchases, enriching its offering to clients and contributing to revenue generation through value-added services.Emotive Communications is focused on expanding its offerings and market reach. The company plans to launch new premium domain names tailored for emerging industries by mid-2024. Additionally, it aims to penetrate Asian markets, particularly in India and Southeast Asia, by the end of the same year. The latest SERIES B funding of USD 6.25 mn will be utilized to enhance marketing efforts and develop the infrastructure needed for these initiatives.

## Funding rounds

- Series B, Dec 10, 2008, $6.3M — Mayfield Fund, D. E. Shaw & Co, Bertelsmann Digital Media Investments
- Series A, Apr 20, 2007, $7.7M — D. E. Shaw & Co, Warner Music Group Corp., Bertelsmann Digital Media Investments

## Investors

- D. E. Shaw & Co (https://capitalatlas.ai/funds/d-e-shaw-co) — Series A, Series B
- Warner Music Group Corp. — Series A
- Bertelsmann Digital Media Investments (https://capitalatlas.ai/funds/bertelsmann-digital-media-investments) — Series A, Series B
- Mayfield Fund (https://capitalatlas.ai/funds/mayfield-fund) — Series B