# Emotive

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/emotive-2

- Industry: Software
- Headquarters: Los Angeles, US
- Website: www.emotive.io/
- Total disclosed funding: $56M
- Latest round: Series B (Jan 19, 2021)
- Investors on record: 6

## About

Emotive is a US-based company specializing in SMS marketing solutions that enhance customer engagement and drive revenue for eCommerce businesses through personalized two-way conversations.Emotive, founded in 2018 in Los Angeles, US, operates an SMS marketing platform aimed at improving customer interaction for eCommerce brands. The company was co-founded by Brian Zatulove and Zachary Wise, both of whom have a background in technology and marketing. ?In?February 2026, Privy, a portfolio company of?500 Global, Kiwi Venture Partners, Accomplice, and Tuhaye Venture Partners, acquired?Emotiv from CRV, Stripes, Vulcan, Mucker Capital, TenOneTen Ventures, and Gaingels. Financial terms of the transaction were not disclosed. Emotive primarily provides a comprehensive SMS marketing platform designed to enhance customer engagement and drive revenue for eCommerce businesses. Their core offerings include SMS marketing solutions, robust attribution tools, and automated cart recovery services. Emotive’s platform operates by facilitating two-way SMS conversations, empowering brands to connect with their customers in a personalized manner. Additionally, the company features proprietary technologies such as the Emotive Pixel™ for improved customer identification and advanced segmentation capabilities for targeted campaigns. The customer base consists of over 1,000 eCommerce brands across various geographical markets, including North America, Europe, and Australia, where businesses leverage Emotive’s services to optimize their marketing strategies and enhance conversion rates.Emotive generates revenue through a subscription-based model, where clients pay for access to their suite of SMS marketing tools and services. The company structures its transactions around offering customized pricing plans that align with the specific needs of businesses, typically involving a monthly fee based on the volume of messages sent and additional features utilized. Flagship offerings, such as TextPros™, provide clients with a turnkey marketing solution that includes automated SMS campaigns and dedicated support from marketing experts. The pricing plans are designed to maximize ROI for clients, allowing brands to streamline their marketing efforts while ensuring compliance and efficiency in their communications. This structured approach enables ongoing partnerships with clients who seek to enhance their customer outreach and conversion strategies consistently.

## Funding rounds

- Series B, Jan 19, 2021, $52M — CRV, Stripes, Vulcan, Mucker Capital, TenOneTen Ventures, Gaingels
- Series A, May 26, 2020, $4.6M — Mucker Capital

## Investors

- Mucker Capital (https://capitalatlas.ai/funds/mucker-capital) — Series A, Series B
- CRV (https://capitalatlas.ai/funds/crv) — Series B
- Stripes (https://capitalatlas.ai/funds/stripes) — Series B
- Vulcan (https://capitalatlas.ai/funds/vulcan) — Series B
- TenOneTen Ventures (https://capitalatlas.ai/funds/tenoneten-ventures) — Series B
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series B