# eMotiv CO.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/emotiv-co

- Industry: Software
- Headquarters: Seoul, South Korea
- Website: www.emotivdtx.com
- Total disclosed funding: $0.3M
- Latest round: Seed (Oct 20, 2021)
- Investors on record: 4

## About

eMotiv CO., LTD. is a Seoul-based company that specializes in developing advanced neurotechnology solutions aimed at enhancing cognitive function and wellness through innovative brain-computer interface products.Founded in 2020 in Seoul, South Korea, eMotiv CO., LTD. focuses on neurotechnology solutions. The company has successfully completed 4 deals, with the most recent funding round occurring on November 30, 2023, raising KRW 2.3 billion in PRE-SERIES A funding. The funding round was co-led by returning investor MY Social Company and new investor The Wells Investment, with participation from Korea Credit Guarantee Fund. CEO and founder Geoff Mackellar has a background in technology and entrepreneurship.eMotiv DTX specializes in advanced neurotechnology, offering solutions designed to enhance cognitive function and wellness through its core product lineup. Its flagship products utilize brain-computer interface (BCI) technology, enabling users to monitor and optimize their mental states through real-time data analytics. The company serves healthcare professionals, wellness practitioners, and individual users seeking neurotechnology for personal development, marketing its products across North America and Europe, particularly in urban centers and regions focused on mental health initiatives.eMotiv DTX generates revenue through direct-to-consumer sales and partnerships with healthcare providers and wellness centers. The company's revenue model includes subscription services that offer ongoing access to advanced features and analytics from its products. Pricing plans cater to individual users and institutions, supporting accessibility while reflecting the premium nature of the technology, thus fostering continuous customer engagement through both one-time purchases and recurring subscription revenues.Looking ahead, eMotiv CO., LTD. plans to expand its product lineup, aiming to design and launch new offerings in the neurotechnology space. Specific details on upcoming releases are yet to be announced. The company is also targeting expansion into new geographic markets, with a focus on growing its presence in emerging markets in Asia and Europe by mid-2024. The recent funding of KRW 2.3 billion will support these initiatives, allowing the company to enhance product development and market entry strategies.

## Funding rounds

- Seed, Oct 20, 2021, $0.3M — Hyundai Motor Company, Merry Year Social Company, Infobank
- Seed, Oct 1, 2021 — Korea Tech Incubator for Startup, Infobank

## Investors

- Korea Tech Incubator for Startup — Seed
- Infobank (https://capitalatlas.ai/funds/infobank) — Seed
- Hyundai Motor Company — Seed
- Merry Year Social Company (https://capitalatlas.ai/funds/merry-year-social-company) — Seed