# emo2

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/emo2

- Industry: Software
- Headquarters: Bangalore, India
- Website: www.emo2.com
- Latest round: Seed (Aug 1, 2012)
- Investors on record: 1

## About

emo2 Inc. is a private company that specializes in providing online betting and gaming services, particularly focusing on sports wagering across major European leagues, catering to both casual and serious gamers.Founded in 2011, emo2 Inc. operates out of Bangalore, India, and provides an online betting platform enabling users to wager on a variety of sports events. The company has engaged in two deals, with the most recent occurring on August 1, 2012, when Blume Ventures completed SEED financing for the firm.The company primarily offers a range of online betting and gaming services, specifically focused on sports wagering, including major European leagues. Their core product is a robust online betting platform that allows users to place wagers on various sports events, providing real-time odds and a user-friendly interface. This platform serves a diverse clientele, including casual sports enthusiasts and serious gamblers, primarily targeting markets in Asia and Europe. By facilitating a seamless betting experience, the company aims to address the demand for accessible and reliable online gaming solutions. Additionally, the services may include promotional offers and loyalty programs designed to enhance user engagement and retention.The company's revenue generation model is predominantly based on transaction fees incurred through betting activities on their platform. Clients engage with the firm predominantly through direct-to-consumer transactions, where users place bets on sporting events, with the platform taking a percentage of the wagers as revenue. This structure encourages user participation, as the platform may offer various incentives for new and returning customers. The revenue is driven by the volume of transactions, particularly during major sporting events when user activity peaks, further solidifying the company's position within the competitive online betting industry.emo2 Inc. plans to enhance its product offerings by introducing new features to its platform aimed at improving user experience, with expected releases throughout 2023. The company is also looking to expand into the Asian market, targeting countries such as Thailand and Malaysia by the end of 2024. The funding received from the SEED round in August 2012 will support these initiatives, particularly in product development and market entry strategies.

## Funding rounds

- Seed, Aug 1, 2012 — Blume Ventures

## Investors

- Blume Ventures (https://capitalatlas.ai/funds/blume-ventures) — Seed