# Emma Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/emma-technologies

- Industry: Financial Services
- Headquarters: UK
- Website: www.emma-app.com
- Total disclosed funding: $3.2M
- Latest round: Seed (Jan 28, 2020)
- Investors on record: 6

## About

Emma Technologies Ltd. develops innovative financial management solutions, focusing on enhancing users' financial wellbeing through an intuitive app designed for budgeting, expense tracking, and investment opportunities.Founded in 2017 in the UK, Emma Technologies Ltd. specializes in personal finance management through its flagship product, the Emma Budget App. The company has undergone no significant pivots and does not have known subsidiaries. The founders, Antonio Marino and Edoardo Moreni, have previously been involved in other entrepreneurial ventures. The company secured a Seed round of GBP 2.00 million on January 28, 2020, led by Connect Ventures, with participation from Aglaé Ventures, Ithaca Investment, and Tiny Super Computer Investment Company. This funding round brings the total amount raised to GBP 2.00 million, valuing the company at GBP 8.87 million post-money.Emma Technologies Ltd. offers a comprehensive suite of financial management tools designed to enhance users' financial wellbeing. Their core product, the Emma Budget App, functions as an all-in-one financial membership platform, enabling users to track their bills, manage subscriptions, and oversee their spending habits. The app employs sophisticated features such as budgeting tools, savings goal tracking, and investment opportunities, allowing users to invest in companies of their choice with amounts as low as GBP 1. Additionally, Emma facilitates rent reporting to major credit bureaus, assisting users in building their credit scores. The app primarily caters to individual users in the United Kingdom, but it also has functionalities that could appeal to a broader European audience. Released in recent years, the app has gained traction among over two million verified users who seek to streamline their financial management and improve their overall financial literacy.Emma Technologies generates revenue through a tiered subscription model that offers varying levels of service to its users: Basic, Plus, Pro, and Ultimate. Each subscription tier provides additional features and benefits tailored to different user needs. The revenue model operates on a direct-to-consumer basis, where customers subscribe for enhanced access to features such as exclusive cashback deals and advanced budgeting analytics. For instance, users subscribing to the Emma Pro plan may gain access to custom categories for expense tracking and offline account management, while Emma Ultimate users can connect business accounts for comprehensive financial oversight. The company also monetizes through partnerships and affiliate arrangements, particularly in areas where users engage in investment or savings options through the app. These structured revenue streams enable Emma Technologies to maintain a robust financial ecosystem while delivering valuable services to its user base.In response to recent funding received on January 28, 2020, Emma Technologies Ltd. plans to further develop its product offerings, with a focus on enhancing existing features and launching new tools aimed at improving user engagement. The company is eyeing expansion into new markets across Europe, with specific plans to target France and Germany by the end of 2023. The GBP 2.00 million in Seed funding will be allocated towards product development and marketing efforts to support these initiatives, creating a pathway for increased user acquisition and revenue growth.

## Funding rounds

- Seed, Jan 28, 2020, $2.6M — Connect Ventures, Ithaca Investment, Aglaé Ventures, Tiny Super Computer Investment Company
- Seed, May 4, 2018, $0.6M — Kima Ventures, The Family, Aglaé Ventures

## Investors

- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed
- The Family (https://capitalatlas.ai/funds/the-family) — Seed
- Aglaé Ventures (https://capitalatlas.ai/funds/aglae-ventures-2) — Seed
- Connect Ventures — Seed
- Ithaca Investment — Seed
- Tiny Super Computer Investment Company (https://capitalatlas.ai/funds/tiny-super-computer-investment-company) — Seed