# Emma Matratzen

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/emma-matratzen

- Industry: Consumer Products
- Headquarters: Frankfurt, Germany
- Website: www.emma-matratze.de
- Latest round: Seed (Jun 1, 2015)
- Investors on record: 1

## About

Emma Matratzen GmbH is a German company specializing in the design, production, and sale of innovative sleep products, including mattresses, bed frames, and sleep accessories.Founded in 2013 and headquartered in Frankfurt, Germany, Emma Matratzen GmbH is a company that focuses on providing high-quality sleep solutions. In April 2020, Haniel Group acquired 50.1% of the company, resulting in all existing investors selling their shares to Haniel Group. The founder's prior entrepreneurial history is not publicly documented. Emma Matratzen has successfully completed 2 deals as recorded up until 2020.Emma Matratzen specializes in innovative sleep products, offering a range of mattresses, bed frames, and sleep accessories that utilize advanced technologies like AirGrid for pressure relief and cooling comfort. Their key products include the Emma Elite 27 AirGrid mattress, priced from EUR 599.99, the Emma Premium Topper for EUR 189.00, and the Emma Classic children's mattress available at EUR 169.15. These offerings cater to individual consumers, families, and the hospitality sector, predominantly in Germany and other European markets, with a focus on quality proven by over 140,000 five-star reviews.For the fiscal year 2021, Emma Matratzen reported a revenue of EUR 763,562,108.60 and an EBITDA of EUR 33,025,635.50. Their revenue model relies on direct-to-consumer sales through an online platform and physical retail locations, allowing customers flexible payment options, including interest-free installments.As part of their growth strategy, Emma Matratzen plans to introduce new products and expand into additional markets, although specific product launch dates and targeted regions have not been disclosed. The acquisition by Haniel Group will provide the necessary capital and resources to support these initiatives, enhancing their operational capabilities and market reach.

## Funding rounds

- Seed, Jun 1, 2015 — STS Ventures

## Investors

- STS Ventures (https://capitalatlas.ai/funds/sts-ventures) — Seed