# eMindful

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/emindful

- Industry: Healthcare IT
- Headquarters: Orlando, US
- Website: www.emindful.com
- Total disclosed funding: $6.8M
- Latest round: Series B (Oct 26, 2016)
- Investors on record: 5

## About

eMindful Inc. provides digital health solutions that focus on behavior change to improve physical and mental well-being, through comprehensive platforms that equip users with essential skills for managing chronic health conditions.Founded in 2007 in Orlando, US, eMindful Inc. specializes in digital health solutions aimed at behavior modification. The company underwent a significant transition when acquired by NS412, LLC in July 2021, enhancing its strategic direction. The CEO of eMindful is Mary Pigatti, who guides the company towards innovative health solutions. To date, eMindful has completed 3 deals, with its latest funding round being a Series B round in July 2021, raising USD 6.85 mn, led by LFE Capital along with participation from several other investors. The total amount raised by the company is USD 6.85 mn.eMindful specializes in providing digital health solutions that focus on behavior change to enhance both physical and mental well-being. Their core offering, eM Life, is a comprehensive platform designed to equip users with the skills and tools necessary to manage chronic health conditions effectively. By integrating mindfulness techniques and coaching, eMindful enables users—ranging from individuals seeking personal improvement to businesses aiming to enhance employee wellness programs—to engage in behavior modification that promotes healthier lifestyles. The service is particularly beneficial for organizations looking to reduce healthcare costs associated with chronic diseases. eMindful’s products are utilized across various geographical markets, with a strong presence in the United States, where they cater to both private sector clients and health-focused organizations.eMindful generates revenue primarily through subscription-based models, catering to both businesses and individual consumers. Their clients, which include corporate wellness programs and healthcare providers, access eM Life through tailored subscription plans that provide a range of service offerings. This transactional structure allows eMindful to establish long-term partnerships with organizations committed to enhancing employee health and productivity. Specific pricing plans for these services are structured to accommodate various client needs, including comprehensive access to digital resources and personalized coaching sessions. The flagship product, eM Life, serves as the central component of their revenue model, driving engagement and fostering a commitment to well-being among users.In the wake of the acquisition by NS412, LLC in July 2021, eMindful Inc. plans to leverage its resources to further develop its offerings and expand its market reach. Anticipated initiatives include the launch of new features within the eM Life platform aimed at enhancing user engagement and supporting behavior change. eMindful is also targeting expansion into additional geographic regions to broaden its service accessibility. The recent funding of USD 6.85 mn will support these growth strategies, amplifying the company’s capacity to establish effective programs for a wider array of chronic health conditions.

## Funding rounds

- Series B, Oct 26, 2016, $6.8M — LFE Capital, One Earth Capital, New Ground Ventures, Bridge Builders Collaborative, Fairground Capital, LLC

## Investors

- LFE Capital (https://capitalatlas.ai/funds/lfe-capital) — Series B
- One Earth Capital (https://capitalatlas.ai/funds/one-earth-capital) — Series B
- New Ground Ventures (https://capitalatlas.ai/funds/new-ground-ventures) — Series B
- Bridge Builders Collaborative (https://capitalatlas.ai/funds/bridge-builders-collaborative) — Series B
- Fairground Capital, LLC — Series B