# Embrace Pet Insurance

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/embrace-pet-insurance

- Industry: Financial Services
- Headquarters: Beachwood, US
- Website: www.embracepetinsurance.com
- Total disclosed funding: $2.9M
- Latest round: Series A (Nov 12, 2008)
- Investors on record: 2

## About

Embrace Pet Insurance provides tailored pet health insurance solutions, focusing on accident and illness coverage, as well as wellness plans designed to alleviate financial burdens for pet owners across the United States.Embrace Pet Insurance was founded in 2006 in Beachwood, US, and focuses on offering pet health insurance for dog and cat owners. The company has undergone no notable changes in its business strategy and does not have any reported subsidiaries. The CEO is Brian Macias, and the company has raised a total of USD 4.50 mn across various funding rounds, with the latest round amounting to USD 4.50 mn.Embrace Pet Insurance specializes in comprehensive pet health insurance solutions tailored for dog and cat owners. Their core offerings include accident and illness coverage and optional wellness plans that cover routine care costs such as vaccinations and preventive treatments. The plans enable pet owners to visit any licensed veterinarian without network restrictions and serve over 500,000 pet owners across urban and suburban areas in the U.S.Embrace Pet Insurance operates on a subscription-based revenue model, charging customers monthly premiums for their pet insurance policies. The customizable pricing structure factors in the type of pet, age, breed, and selected coverage options. Revenue is generated from policyholder premiums, complemented by optional wellness plans that enhance customer experience.Embrace Pet Insurance plans to launch new products aimed at expanding its offerings for chronic conditions and serious illnesses. Their expansion strategy includes targeting additional markets within the U.S. to reach more pet owners. Recent funding of USD 4.50 mn will support these initiatives and enhance their product development. Additionally, NCT Ventures has exited its stake in the company.

## Funding rounds

- Series A, Nov 12, 2008, $2.1M — NCT Ventures
- Seed, Aug 22, 2007, $0.2M — JumpStart
- Seed, Apr 27, 2007, $0.3M — JumpStart
- Seed, May 2, 2006, $0.3M — JumpStart

## Investors

- JumpStart (https://capitalatlas.ai/funds/jumpstart) — Seed
- NCT Ventures (https://capitalatlas.ai/funds/nct-ventures) — Series A