# Embodied

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/embodied

- Industry: Consumer Products
- Headquarters: Pasadena, US
- Website: www.embodied.com
- Total disclosed funding: $22M
- Latest round: Series A (Jun 18, 2018)
- Investors on record: 6

## About

Embodied, Inc. is a robotics company focused on creating advanced robotic solutions that enhance human interaction and foster emotional connections through innovative AI-driven products.Founded in 2016 and headquartered in Pasadena, US, Embodied, Inc. develops robotic platforms that address challenges in education, healthcare, and companionship. The company was co-founded by Ben Spurr, Kirsten Mettler, Maja Mataric, Paolo Pirjanian, and Tobias Hofmeister, with Paolo Pirjanian serving as CEO. Embodied has successfully raised USD 19.25 mn in its latest funding round, part of a larger USD 24.9 mn in equity funding, and has completed a total of 7 deals as of November 2022. The company's current valuation stands at USD 130.296 mn.Embodied specializes in developing advanced robotic solutions designed to enhance human interaction and foster emotional connections. Its core products are innovative robotic platforms that leverage artificial intelligence and machine learning to create engaging experiences. These solutions primarily target education, healthcare, and companionship sectors, providing users with tools for promoting learning, emotional well-being, and social interaction. The customer base includes educational institutions seeking interactive learning aids, healthcare providers looking for therapeutic tools, and families desiring companionship solutions for elderly or isolated individuals. Embodied markets its products across North America and selected international markets, addressing the demand for intelligent, interactive robotics in both consumer and institutional applications.Embodied generates revenue through a structured model that includes direct-to-consumer sales and B2B partnerships with educational and healthcare institutions. The company utilizes subscription-based pricing plans for ongoing software updates and support, ensuring clients have access to the latest features. Additionally, flagship products, such as proprietary robotic platforms, are available for one-time purchases tailored to specific end-user needs, with transactions occurring directly on the company’s platform for a streamlined purchasing experience. This revenue model aligns with trends in the robotics sector, as customers seek innovative products and continuous support.Following its most recent funding round in November 2022, Embodied plans to utilize the USD 19.25 mn raised to support its strategy for future growth. The company aims to develop and launch new products that enhance user engagement and emotional connection, though specific release dates have not been disclosed. Additionally, Embodied intends to expand into new markets, particularly focusing on European and Asian regions, by the end of 2024. This expansion is aligned with their objective to meet the increasing global demand for interactive robotic solutions.

## Funding rounds

- Series A, Jun 18, 2018, $22M — Intel Capital, OUP (Osage University Partners), Grishin Robotics, JAZZ Venture Partners, Calibrate Ventures
- Seed, Oct 24, 2016 — Intel Capital, Grishin Robotics, Amazon

## Investors

- Intel Capital (https://capitalatlas.ai/funds/intel-capital) — Seed, Series A
- Grishin Robotics (https://capitalatlas.ai/funds/grishin-robotics) — Seed, Series A
- Amazon (https://capitalatlas.ai/funds/amazon) — Seed
- OUP (Osage University Partners) (https://capitalatlas.ai/funds/oup-osage-university-partners) — Series A
- JAZZ Venture Partners (https://capitalatlas.ai/funds/jazz-venture-partners) — Series A
- Calibrate Ventures (https://capitalatlas.ai/funds/calibrate-ventures) — Series A