# Ember Digital

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ember-digital

- Industry: Software
- Headquarters: London, UK
- Website: www.ember.co
- Total disclosed funding: $8.6M
- Latest round: Seed (May 17, 2024)
- Investors on record: 7

## About

Based in London, UK, and founded in 2019, Ember Digital Limited provides automation of tax and accounting tasks for small business owners across the UK. The company was co-founded by Aaron Shaw and Daniel Hogan. In August 2025, Starling Bank Limited a portfolio company of Merian Global Investors (UK) Limited, Banking Competition Remedies, JTC Group, Goldman Sachs Merchant Banking Division, Fidelity Investments, Millennium Management, Qatar Investment Authority, and Railways Pension Scheme, agreed to acquire Ember Digital Limited from SFC Capital, Anthemis Group, Innovation Nest, Spring Ventures, Shapers, Valar, and Viola Group for GBP 10 million. The company's platform uses open banking, machine learning, and tax digital process that allows businesses to automate the entire accounting process from opening a business to closing it. The platform also provides real-time accounting for business owners. The company generates revenue by selling its software on a subscription basis that starts from GBP 39 per month.

## Funding rounds

- Seed, May 17, 2024, $6.3M — Viola Group, Valar, Shapers
- Seed, Jan 27, 2021, $1.9M — Anthemis, Spring Ventures, Innovation Nest
- Seed, Sep 20, 2019, $0.3M — SFC Capital

## Investors

- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed
- Anthemis (https://capitalatlas.ai/funds/anthemis) — Seed
- Spring Ventures — Seed
- Innovation Nest (https://capitalatlas.ai/funds/innovation-nest) — Seed
- Viola Group (https://capitalatlas.ai/funds/viola-group) — Seed
- Valar (https://capitalatlas.ai/funds/valar) — Seed
- Shapers (https://capitalatlas.ai/funds/shapers) — Seed