# Embedded Clearing

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/embedded-clearing

- Industry: Financial Services
- Headquarters: Vancouver, US
- Website: www.embed.com
- Total disclosed funding: $40M
- Latest round: Series A (Oct 19, 2021)
- Investors on record: 13

## About

Embedded Clearing LLC, based in the US, provides innovative financial services through its trading platform, facilitating efficient execution and settlement of trades for individual investors and financial institutions.Embedded Clearing LLC was founded in 2020 in Vancouver, US, focusing on financial technology solutions for trading. The firm has undergone a strategic shift by being acquired in June 2022 by West Realm Shires Services, Inc., enhancing its capabilities in the financial services sector. Ali Duman and Tugay Sakaoglu are the founders, while Jeff Sime serves as the CEO. The company has successfully completed four deals and recently concluded a Series A funding round in which it raised USD 20.00 mn, led by TriplePoint Capital, with participation from Bain Capital, Fin Venture Capital, and others.Embedded Clearing LLC specializes in offering a streamlined platform for executing and settling trades in stocks and exchange-traded funds (ETFs). Their services are aimed at individual investors and financial institutions seeking efficient trading solutions, focusing on regulatory compliance and user-friendly experiences. Embedded Clearing operates predominantly in the United States, serving a diverse clientele including retail investors and institutional traders.Embedded Clearing LLC generates revenue primarily through transaction fees from trades executed on its platform. Clients incur fees for each trade, which contribute to the overall revenue. The company also establishes partnerships with financial institutions for bespoke services and earns income through account maintenance fees, ensuring transparency in their pricing structure for all trading activities.Looking ahead, Embedded Clearing LLC plans to enhance its service offerings by developing new trading products set to launch in the coming year. The company aims to expand into additional U.S. markets, broadening its reach to attract more retail and institutional clients by the end of 2023. The recent funding round of USD 20.00 mn will be allocated to support these initiatives, including technology upgrades and marketing efforts to capture a larger market share, following its acquisition by West Realm Shires Services, Inc.

## Funding rounds

- Series A, Oct 19, 2021, $20M — Bain Capital, TriplePoint Capital, Global Founders Capital, Transpose Platform Management, Fin Capital, Torch Capital, SWS Venture Capital, Treasury, PruVen Capital
- Seed, Apr 26, 2021, $20M — Bain Capital, Y Combinator, Homebrew, Propel, SWS Venture Capital, Acrew Capital

## Investors

- Bain Capital (https://capitalatlas.ai/funds/bain-capital) — Seed, Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Homebrew (https://capitalatlas.ai/funds/homebrew) — Seed
- Propel (https://capitalatlas.ai/funds/propel) — Seed
- SWS Venture Capital (https://capitalatlas.ai/funds/sws-venture-capital) — Seed, Series A
- Acrew Capital (https://capitalatlas.ai/funds/acrew-capital) — Seed
- TriplePoint Capital (https://capitalatlas.ai/funds/triplepoint-capital) — Series A
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Series A
- Transpose Platform Management (https://capitalatlas.ai/funds/transpose-platform-management) — Series A
- Fin Capital (https://capitalatlas.ai/funds/fin-capital) — Series A
- Torch Capital (https://capitalatlas.ai/funds/torch-capital) — Series A
- Treasury (https://capitalatlas.ai/funds/treasury) — Series A
- PruVen Capital (https://capitalatlas.ai/funds/pruven-capital) — Series A