# Embeddable

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/embeddable

- Industry: Software
- Headquarters: London, UK
- Website: www.embeddable.com/
- Total disclosed funding: $6.4M
- Latest round: Seed (Nov 20, 2024)
- Investors on record: 3

## About

Based in London, UK, and founded in 2023, TMD Technology Limited, doing business as Embeddable, operates as a provider of embedded analytics tools enabling organizations to incorporate interactive data visualizations into their applications for engineers and non-technical teams across multiple sectors. In December 2024, Embeddable raised EUR 6 million in seed funding led by OpenOcean, with participation from Four Rivers Group and Techstars Ventures. As of 2024, the company is led by its CEO, Tom Gardiner.

Embeddable provides embedded analytics solutions that help organizations integrate customizable data visualizations and dashboards into their applications. The product features reusable chart components built in React.js, customizable via an SDK, allowing integration teams to align analytics tools with their platforms’ design systems. Embeddable services a diverse client base, including technology startups and enterprises in sectors like education (EtonX), marketing (Adthena), and finance (Scalapay), operating across Europe and North America.

The company generates revenue through a flat rate pricing model, allowing clients to scale analytics capabilities without incurring unexpected costs. This pricing includes unlimited users, dashboards, and viewers, with services structured as B2B subscriptions. Revenue involves comprehensive support and implementation services, ensuring clients leverage the platform effectively.

The company plans to expand its business into Europe and North America by 2025.

## Funding rounds

- Seed, Nov 20, 2024, $6.4M — Four Rivers Group, OpenOcean, Techstars

## Investors

- Four Rivers Group (https://capitalatlas.ai/funds/four-rivers-group) — Seed
- OpenOcean (https://capitalatlas.ai/funds/openocean) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed